2011 Toy Fair: Bandai's Power Rangers: Samurai Overview

by Jay Cochran
February 10, 2011
Power Rangers is an iconic kids action brand universally recognized throughout the world. Entering its 19th year in the US, the Power Rangers franchise is back in the hands of the original licensor Haim Saban and Saban Brands. Premiering on Nickelodeon on February 7th, this unique live-action TV series allows boys to “morph” into their first super-hero experience where teamwork is the key to good winning over evil. In this latest installment, a new generation of Power Rangers must master the mystical and ancient Samurai Symbols of Power which give them control over the elements of Fire, Water, Sky, Forest, and Earth.



Together, Bandai America Incorporated and Saban Brands are introducing the newest line up of Power Rangers toys! All aligned with the Power Rangers Samurai TV series, the line includes action figures, vehicles, role-play items and Megazords which are unique to this brand.

4" Figures ($6.99 SRP/Fall 2011):




Each articulated Ranger has a Samurai style with ancient powers making these figures the heroes who protect the Earth. The Rangers include the Samurai Spin Sword and special unique weapon making the Rangers ready to battle! Crafted with great detail and quality, kids and collectors can play or display their favorite figure in their own environment to recreate scenes from the TV show.


6.5″ Morphin’ Figures ($10.99 SRP/Fall 2011):




1. Watch as the Switch Morphin Power Ranger morphs from his secret civilian identity to his heroic Ranger mode at a flick of a button! Utilizing Bandai’s toy technology; this superhero has MegaMode Power and is ready for action in a snap!

2. Each Sword Morphin Ranger is ready to protect the Earth from evil! Flick a button to make a quick swoosh of the sword – this is sure to keep evil villains away!


Deluxe Megazord ($29.99 SRP/Fall 2011):




The Power Rangers iconic Megazords return with a sleek Samurai look for 2011, and are a must-have for both children and collectors. Morph the ClawZord into battle Megazord form or into the Samurai ClawZord. Three ways to play:

1. Morph in Megazord mode

2. Morph in Zord mode, or

3. Collect and combine with the ZordBuilder Collection (Cycles or Zord Vehicles) to create your own master Megazord!


Deluxe Role Play ($24.99 SRP/Fall 2011):




Kids can wield the awesome power of their favorite Ranger with the Samurai deluxe battle gear! The futuristic sword not only swings open from its compact carrying mode at a pull of a trigger, but it extends 2 feet long. Conversion and multiple battle sounds allow kids to reenact their favorite action where good prevails over evil.


Be sure to let us know what you think of these new toys below in our comment section and stay-tuned to TNI thoughout the week for more Power Rangers coverage and other products from the 2011 New York Toy Fair.
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