K'NEX Will Allow Kids to Build & Play in the Angry Birds World
Young Angry Birds fans will soon be able to build and play with characters from their favorite App with new licensed building toys by K’NEX. Rovio, the creator of the globally successful Angry Birds franchise, and K’NEX, the only US Construction toy company focused on Building Worlds Kids Love, are pleased to announce this new partnership to create a line of building toys inspired by Angry Birds.
The relationship combines the award-winning K’NEX building system with beloved Angry Birds characters, bringing them from the smartphone to the construction aisle for the first time. With more than 600 million downloads, Angry Birds is the #1 mobile game worldwide and appeals to male and female audiences across multiple age ranges.
“Angry Birds Building Sets from K’NEX will bring Rovio’s popular and recognizable characters to life in a new way,” said Michael Araten, president of K’NEX Brands. “Children of all ages will have the opportunity to build the Angry Birds world they love right in their own home. And just like in the video game, the birds face off against the pigs! I am excited to see how fans will take their digital game skills and use them in the real world!”
While K’NEX will provide a sneak peek of the products at NY Toy Fair in February 2012, the K’NEX Angry Birds product line will not be widely available until Fall 2012. Building sets will include the most popular Angry Birds characters, buildable launchers and other recognizable elements from the game. Designed for children ages 5+, the building sets will bring the fun of the video game to life and expand its appeal through a rewarding, age-appropriate K’NEX building experience.
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