Pajiba is reporting that Hasbro is looking to develop themselves into a full feature movie.

We all know Hasbro has also launched a number of movies with Paramount Studios, including Transformers and G.I. Joe. They also have other projects in development, including movies based on Battleship, Micronauts, Risk, Stretch Armstrong, Ouija, Candy Land and Clue.

Even M.A.S.K. and Jem have separate movies in the works...

But what is Hasbro to do with all the extra toys they have like Play-Doh, the Cabbage Patch Kids, Mr. Potato Head, My Little Pony, Lite Brite, Tinker Toys, Zoids, and Army Ants. This is where the full feature Hasbro movie comes in.

Paramount and Hasbro are developing a movie called Hasbro Factory, which is being described as Night at the Museum inside a Hasbro Factory, which also makes it something akin to Toy Story with only Hasbro Toys. There isn't much detail after that since the story is out to the writers at the moment but I'm sure we should be hearing something in the near future. If Hasbro wants to go all out they should dig into the archives and throw in some of their oldest toys including G.I. Joes.