Bravado, the world's leading global music merchandising company, and The Bridge Direct, Inc., a global children's consumer products sourcing and supply chain management company led by toy industry veteran Jay Foreman, announced today that they have entered into a partnership to launch an exclusive line of collectible dolls, singing dolls, toys and plush based on the music, concerts and personal style of the critically-acclaimed, chart-topping recording artist, songwriter and teenage superstar, Justin Bieber. The announcement was made by Tom Bennett, Chief Executive Officer of Bravado, and Jay Foreman, President and CEO of The Bridge Direct.
The new Justin Bieber toy line will debut holiday 2010 with the JB Style Collection Figures (SRP $17.99), Justin Bieber Music Video Collection Singing Figures (SRP $27.99) that each "sing" a portion of one of Justin's most popular hit songs and come with fun accessories, In Concert Microphones (SRP $14.99) that play two of Justin's hit songs with cool sound effects, and the cuddly and collectible Signature Plush (SRP $7.99).
"We are delighted to be working with Jay and his team at The Bridge Direct," stated Tom Bennett, Chief Executive Officer of Bravado.
"We're thrilled to be working with Bravado to create authentic products that Justin's millions of fans will surely love," said Jay Foreman, President and CEO of The Bridge. "My experience with celebrity-themed toys based on hugely popular musical artists like the Spice Girls, Britney Spears and Disney's Hannah Montana has given me the ability to bring these must-have products to market for fans just in time for the holiday gift giving season."
Members of the media will be given a first look at the Justin Bieber toys today at the annual Time to Play Holiday Showcase in New York City. The products are expected to be available in major mass retailers on or before December 4, 2010 and will begin to be available for pre-sale orders online starting this week, so fans can reserve their dolls early. For more information on the Justin Bieber toy line, please visit
www.justinbiebertoys.com.
