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ToyFare & Wizard Magazine Cease Print Publications
Miscellaneous: Jay Cochran - 2011.01.24
News broke earlier this morning about Wizard magazine ceasing operation immediately thanks to a story posted by Bleeding Cool, however initial reports indicated Wizard's sister publication ToyFare magazine would continue to operate. However now Newsarama reports that Toy Fare will also cease it's print publication.

Wizard Entertainment is ceasing publication of the print magazines Wizard and ToyFare. Wizard World, Inc. will begin production of the online publication “Wizard World” beginning in February. We feel this will allow us to reach an even wider audience in a format that is increasingly popular and more readily accessible.

Wizard is once again planning on trying to relaunch an online version of their publications, though previous attempts to do so never met with much success. Wizard did issue a statement today about going public and haveing their publications continue online at some point.

Gareb Shamus, recently appointed President and CEO of public company Wizard World, Inc. (“Wizard World”) (OTC: GOEE.PK), today announced that the Comic Con Tour, which consists of pop culture conference events that provide high visibility marketing opportunities to pop culture brands and companies in multiple venues throughout the year, is now being produced by public company Wizard World. The Wizard World Comic Con Tour intends to cover 12 cities in 2011, including major cities such as New York City, Boston, Chicago, Philadelphia, Austin and New Orleans. The Tour will include sponsors ranging from major movie studios and TV networks to gaming and toy companies to content publishers.

In addition, Wizard World plans to launch in February 2011 an all-new digital magazine called ‘Wizard World’ that will appeal to pop-culture fans, the same audience to which Mr. Shamus has catered to, for over 20 years. Wizard World digital magazine will provide coverage of the world of comic books, toys and superheroes, and the personalities behind them.

“This is a very exciting day for Wizard World and the industries it serves,” said Shamus. “Having the Tour produced by a public company provides additional opportunities to expand and grow the Tour. The new digital magazine Wizard World will give consumers the content they want in a magazine format with which they are familiar, but distributed in a form that is always available at any time on any device. It is a natural evolution for us in this market.”

Wizard World Comic Con will begin its North American tour at New Orleans Comic Con held from January 29 to 30, 2011. The full event schedule can be found at www.wizardworld.com.

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