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Welcome To The Wobbly World Of Weebleville
Miscellaneous: Jay Cochran - 2004.02.13


Welcome to the Wobbly World of WEEBLEVILLE - Where WEEBLES Wobble, but They Don't Fall Down!


PAWTUCKET, R.I.--(BUSINESS WIRE)--Feb. 12, 2004--The WEEBLES are more wobbly than ever, as Hasbro, Inc.'s (NYSE: HAS) PLAYSKOOL division brings this wonderfully-wacky, classic brand back for a new generation to enjoy. This exciting introduction takes traditional WEEBLES play to a whole new place-- where toddlers can experience an entire world based on the silly, wobbly motion of the WEEBLES! The brilliant colors, new characters and fun playsets will inspire children's imaginations like never before, and celebrate the simple joy of childhood play.

"PLAYSKOOL is all about having fun, and with the WEEBLES, the fun never stands still because 'WEEBLES wobble, but they don't fall down'," said Ira Hernowitz, general manager, Playskool. "That familiar phrase evokes great memories for today's parents who played with WEEBLES when they were young, and can now share a new world of WEEBLES with their children."

WEEBLES 2004 Toy Line

The constant wacky motion of the WEEBLES brings fun and laughter that is just plain silly to children ages 18 months to three years. In WEEBLEVILLE, the fun centers on the WEEBLEVILLE TOWN CENTER. This is the place where WEEBLES characters gather from far and wide to meet and greet. It's full of non-stop fun, adventure and exciting motion. Children will wobble through town with the WEEBLES and dance the WEEBLES watusi to the music. The WEEBLES can enjoy the slide, bench, car, and stop light - or even take a rest in the bed. The playset includes three WEEBLES figures - TIBBY WOBNOBBIN, BUMPUS WOBBLEWORKS and PENDLETON WRONGRIGHTER. For ages 18 months and up, the WEEBLEVILLE TOWN CENTER is available in fall 2004 for an approximate retail price of $34.99.

Another happening place to visit in WEEBLEVILLE is the WEEBLES BARN DANCE! It is hard to find more fun on the farm than in WEEBLEVILLE where you can take the slide from the hayloft to the garden, spin WEEBLES round and round on the spinner and dance to the music. Two WEEBLES figures, DEMBY and DIDDY WISHINGWELL, are included in this playset. For ages 18 months and up, the WEEBLES BARN DANCE is available in fall 2004 for an approximate retail price of $19.99.

The wackiest WESCUE WAGON in town is ready to roll! WEEBLES wobble to the wescue with this free rolling vehicle that comes to life with lights, music and wobbly fun. WEEBLES climb high a top the wescue ladder...then slide down. The WESCUE WAGON includes one WEEBLES figure, TOOEY WINKINGTON, who bounces up and down as you roll the wagon along. The WAGON also has room for two more WEEBLES friends! For ages 12 months and up, the WESCUE WAGON is available in fall 2004 for an approximate retail price of $12.99.

The WEEBLES love to drive around town in the WEEMOBILE! The WEEBLES enjoy lights and music in this free rolling vehicle and can slide into the van and wobble right out. The WEEMOBILE includes one WEEBLES figure, NOOMIE WHIRLIGIGGLES, and has room for two more WEEBLES friends. For ages 12 months and up, the van is available in fall 2004 for an approximate retail price of $12.99.

Other vehicles the WEEBLES love are their FARM and TOWN WEEHICLES. Both sets are made up of two free rolling WEEHICLES that come to life for lots of wobbly fun. The FARM WEEHICLES include a tractor featuring one WEEBLES figure, HOGIE WOBNOBBIN, and a trailer with another WEEBLES figure, TRIGGLES WEEBITTY. The TOWN WEEHICLES include a truck with UGGIE WOBBLEWORKS, and a scooter with ZUZIE Q WHOOZIE. For ages 12 months and up, the WEEBLES WEEHICLES are available in fall 2004 for an approximate retail price of $7.99.

Looking for more WEEBLES characters to join in on the fun? The WEEBLEVILLE Folks assortment includes three three-packs of WEEBLES figures for a total of nine additional WEEBLES figures that can be added to the WEEBLEVILLE sets. Each pack of three is available in fall 2004 for ages nine months and up at an approximate retail price of $4.99.

All Things WEEBLES

In addition to the toy line, little boys and girls can make WEEBLES a part of their lives in many other WEEBLE ways! The Hasbro Properties Group is targeting a range of licensed goods to bring the WEEBLES world to children through an exciting range of consumer products including books, apparel, accessories, juvenile products and nursery decor.

About HASBRO, Inc.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

(C)2004 Hasbro, Inc. All Rights Reserved.





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