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Hasbro, Inc. and DreamWorks Pictures Welcome Back Everyone's Favorite Ogre
Miscellaneous: Jay Cochran - 2004.05.06


Hasbro, Inc. and DreamWorks Pictures Welcome Back Everyone's Favorite Ogre; Hasbro, Inc. Celebrates the Release of SHREK 2 With a Full Line of Plush, Play Sets, Figures and Games

PAWTUCKET, R.I.--(BUSINESS WIRE)--May 6, 2004--Travel to a 'Kingdom Far, Far Away' this summer as DreamWorks Pictures brings back America's most beloved ogre in the fun-filled SHREK 2. Hasbro, Inc. (NYSE: HAS) welcomes SHREK and friends back with a full line of SHREK 2 plush, play sets, figures and games available Spring 2004 at retail stores nationwide.


Following are highlights of Hasbro's SHREK 2 line:

WISE CRACKIN' SHREK/DONKEY

Kids will love chatting and sharing jokes with WISE CRACKIN' SHREK! Press on his ample, green belly and say 'I Love You, SHREK' to switch him into buddy mode. He is playful, funny and will even tell knock-knock jokes! But, just like in the movie, SHREK can slip into ogre mode just by hearing the word "Onion." Ask SHREK to sing a song and he'll respond with a loud earth shattering belch!

Wherever SHREK goes, Donkey follows. WISE CRACKIN' DONKEY is both a funny sidekick and a sensitive friend-in-need. Press on his fuzzy muzzle and say "I love you, Donkey" to activate the plush donkey's buddy mode. But watch out, when he hears "Go away Donkey" his mood turns sour! (Approximate Retail Price: $29.99; Recommended Age: 5 years & Up)

PLAY-DOH ROTTEN ROOT CANAL

Open wide! In the spring of 2004, children can play dentist with the popular DREAMWORKS character SHREK in the PLAY-DOH ROTTEN ROOT CANAL. They can "drill" away using the mechanized toothbrush with pretend drill attachment or choose to extract SHREK's rotting teeth with the make believe wishbone tweezers. The set even comes with a dispenser for the popular ogre's favorite toothpaste...bug guts! One five-ounce can and 2 two-ounce cans of PLAY-DOH compound are included in the set for hours of endless "drilling" fun! (Approximate Retail Price: $9.99; Recommended Age: 3 years & Up)

OPERATION SHREK BOARD GAME

Just in time for the release of SHREK 2 in May, Milton Bradley will bring everyone's favorite ogre, SHREK, home for kids ages six and older to operate on. Awarded the Oppenheim Toy Portfolio Gold Seal Award for 2004, the OPERATION: SHREK game will feature SHREK and his ailments including Ear Wax, Onion Breath, and Humongous Fungus. The player who collects the most money from successful operations wins. (Approximate Retail Price: $16.99; Recommended Age: 6 years & Up)

BE-AN-OGRE ROLE PLAY SET

Kids and fans will have hours of role-playing fun when they don this life-sized rubber SHREK facemask and electronic hands. Tug on SHREK's huge finger for hilarious ogre-like one-liners and amusing auditory reactions. Requires two AAA batteries. (Approximate Retail Price $19.99; Recommended Age: 5 years and up)

FAR FAR AWAY CASTLE

SHREK's world gets even more interesting with his first visit to the FAR FAR AWAY CASTLE, home of his new in-laws. This ultimate SHREK micro playset lets kids recreate their own favorite movie scenes with all the main characters including miniature figures of SHREK, PRINCESS FIONA, OGRESS FIONA, PUSS IN BOOTS, GIANT GINGERBREAD MAN and two KNIGHTS. The FAR FAR AWAY CASTLE connects with other SHREK micro playsets and is loaded with action features such as transforming towers and chambers, escape doors and secret passages, breakaway castle sections, working drawbridge and gates, and a cappuccino machine that fires "milk" missiles. The action really gets crazy as the castle gets rammed with the pullback FAR FAR AWAY carriage and its mechanical roof-mounted battering onion. (Approximate Retail Price $24.99; Recommended Age: 4 years and up)

SHREK ACTION-PACKED FIGURES

The story of SHREK and his twisted fairy tale friends wouldn't be complete without a certain smelly side to their colorful personalities. With SHREK ACTION-PACKED FIGURE assortment, each of the film's characters comes to life with a signature action movement and a smelly attribute all its own. Kids will get a kick out of SHREK's garlic-scented sunflower, a romantic gift for PRINCESS FIONA. (Approximate Retail Price $7.99; Recommended Age: 4 years and up)

More fun abounds with other fragrant/stinky ACTION PACKED FIGURES - PUSS IN BOOTS, PRINCESS FIONA, DONKEY, and THE DRAGON.

Other items in Hasbro's fun-filled SHREK 2 line include: SHREK, DONKEY and PUSS IN BOOTS Basic Talking Plush, SHREK Twisted Fairy Tale Game, SHREK MONOPOLY Junior, FAR FAR AWAY FIGURE Gift Packs, Ogre Action Micro Playsets, SHREK's Swamp, SHREK's Potions Lab, SHREK's Swamp Snack Candy Maker, SHREK's Swamp Sludge, PLAY-DOH Can Toppers, SHREK Kid Sized Puzzle and SHREK 100 Pieces Puzzle.

Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.




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