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Shocker Toys Release Major Promotion for Their New Product SAFs (Shoulder Action Figure)

Miscellaneous: Jay Cochran - 2002.09.16

Shocker Toys Promotions and Advertising for New
Product To Run for Four Months Nationwide; New product
set to debut May 27th On Toydirectory.com Showfair!

NEW JERSEY--(BUSINESS WIRE)--May 14,2002-- Shocker
Toys (NYTF:NYT - news), today announced that it will
be running a series of promotions including a online
toy booth at ToyDirectory.com to push its new product
SAFs(TM) - Shoulder Action Figure.

Representing Shocker Toys' debut into the area of a
new type of action figure, SAFs are a breakthrough
type of action figure using a control wich extends to
the hand allows movment of the figure.SAF is set to
hit the marketplace within the next two to three

The 4-month SAFs promotion will run nationally in
participating newspapers and local news stations along
with local and world wide internet exposure. Shocker
Toys will also be giving a free XCG card with the new
12" shoulder mounted action figure. Kids can collect
these cards and get an advantage over their opponents
before the game comes out.

"Shocker Toys will be using a tremendous amount of
marketing to introduce children worldwide to this new
type of action figure," said Geoff Beckett,
President and Chief Executive Officer of Shocker Toys.
"This opportunity with the efforts of a few mold and
injection businesses in the NJ area as well as a fresh
new idea will help to make SAFs a highly sought after
property and toy."

About SAFs

SAFs "Shoulder Action Figure" is a ground breaking new
type of Action Figure made for the shoulder. Made from
PVC this figure is lightweight but strong and has a
control to allow for movments. The new SAF will
feature a new type play and feel to the action figure
world. The SAFs will come in different characters
based on the various properties already produced by
Shocker Toys.

About Shocker Toys:

Headquartered in New Jersey, Shocker Toys is a fresh
new company with great licensing properties and great
new product ideas. Shocker Toys provides a wide
variaty in the toy industry such as licensing and
product development,anime,web development,music and
toy and game design. For further information, please
visit the company's Web site at: Shockertoys.com.

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