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Bandai Creation To Unleash Toys Based On World-Famous Meancing Monster, Godzilla

Miscellaneous: Jay Cochran - 2002.09.18



Cypress, Calif. (September 17, 2002) - Bandai Creation, a subsidiary of Bandai America Inc., has announced a license from Toho Co., Ltd. to release a line of collectable action figures based on one of the biggest movie franchises of all time, Godzilla. The 180-foot Godzilla will be immortalized in the toy line modeled after the characters from various Godzilla movies.

The first set of toys will be available in fall 2002 and will include 6.5-inch and 2.5-inch action figures as well as adventure sets including 3.5 inch figures. The action figures will feature four Godzilla designs along with six of his infamous signature rivals such as Rainbow Mothra, King Ghidorah, Gigan and Destoroyah. Bandai Creation’s Godzilla figures and adventure sets will be sold at specialty and select major retailers with prices varying from $5.99 - $19.99 (SRP). Bandai Creation will continue to add to the line with additional figures in spring 2003.

“We are thrilled to partner with Toho to bring this 180-foot treacherous terror to life with this new line of action figures,” said Aki Nakanishi, senior vice president, Creation Division. “The introduction of this toy line will produce a new generation of Godzilla fans while exciting current Godzilla enthusiasts and collectors.”

Those enthusiasts and collectors have been terrified and entertained in more than 22 films for almost five decades. Godzilla films, with their legendary displays of fearsome force and formidable foes, have pioneered special effects and showcased the talents of some of the world’s most innovative directors, and continue to amaze audiences worldwide.

ABOUT BANDAI AMERICA:
Bandai America Incorporated is a subsidiary of Bandai Co. Ltd., the world's third largest toy company, with 27 subsidiaries in 8 countries worldwide. Global interests include toys and children’s entertainment, video game software, multimedia, music, full-length feature films,

-more-

vending machines, trading cards, candies and licensed apparel. Bandai America Inc. is the master toy licensee of some of the most popular properties in children’s toys and entertainment, including the Power Rangers, Digimon, Gundam, Strawberry Shortcake and Hello Kitty product lines. Bandai America is headquartered in Cypress, California and company information is available at bandai.com.

ABOUT TOHO CO., LTD.:
Founded in 1932, Toho Co., Ltd. is one of the leading entertainment conglomerates in Japan. Toho is best known worldwide as the producer of numerous Godzilla motion pictures and most of the classic films directed by Akira Kurosawa. Toho is also the distributor of films, television programs and home video products, the owner of movie theatres throughout Japan, the licensor of merchandising properties, and the producer of legitimate theatrical plays and musicals. Toho is currently producing the 26th Godzilla film entitled “Godzilla vs. Mechagodzilla” for a December 2002 release.




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