First-Ever Ultimate Toy Awards Show Announces Top Toys Of 2004

NEW YORK--(BUSINESS WIRE)--Dec. 4, 2004--

Celebrity Hosted Family Entertainment Awards Program Names Ultimate Toys in Over 20 Categories; VideoNow Color from Hasbro Receives Top Honor as "Best Toy of 2004"

The Ultimate Toy Awards show, a one-of-a-kind award program celebrating play, family entertainment and the toy industry, today announced the winners of the first-ever Ultimate Toy Awards. Winners were voted by consumers and the American toy press.

Hosted by Keith Carradine, star of the hit sitcom Complete Savages, the Ultimate Toy Awards show featured celebrity appearances by Hilary Duff, Paula Abdul, entertainer and author Debbie Allen, model mom Kathy Ireland and American Dream stars Will Estes and Ethan Dampf. The show also included a very special performance by pop star Jesse McCartney.

Produced by dick clark productions, Inc. and created through a partnership of Toy Wishes Magazine, The Ultimate Guide to Family Entertainment, and DIC Entertainment, a leading independent children's entertainment company, this ground-breaking program honors outstanding toys in twenty different categories including traditional playthings and character entertainment. In addition to the Ultimate Toy category winners, VideoNow Color by Hasbro, Inc., was selected as the 'Best Toy of 2004.'

The Ultimate Toy Awards category winners are as follows:

Action & Adventure - Batman Animated Batcave by Mattel
Activities - Hersey's S'mores Maker by Spin Master
Construction & Building - Big Air Ball Tower by K'NEX
Dolls & Accessories - Bratz Tokyo-A-Go-Go Dance 'N Skate Club by MGA Entertainment
Educational & Learning - V.Smile by V.Tech
Electronic Entertainment - VideoNow Color by Hasbro, Inc.
Games & Puzzles - Scene it? Jr. DVD Game by Mattel
Girls' Toy - Dora's Talking House by Fisher-Price
Infant Toys - Peek-A-Blocks 5-in-1 Incrediblock by Fisher-Price
Make Believe - Spongebob Squarepants Krabby Patty Station by Wild Planet
Playcenters - Laugh & Learn Home by Fisher-Price
Preschool - Little People Discovery Village by Fisher-Price
Radio-Controlled Toys - Polly Pocket Remote Control Limo Kit by Kid Designs
Rideables - Adventure Series Hummer H2 SUV by Little Tikes
Seasonal - Rudolph The Red-Nosed Reindeer Elves'
Toy Shop Playset by RC2/Playing Mantis
Stocking Stuffers - Pocket Pixtar by Fisher-Price
Stuffed Animals - E-L-M-O by Fisher-Price
Tech Toys - Girl Tech My Photo Booth by Radica
Vehicles - Thomas & Friends Wooden Railway Sights & Sounds Destinations by RC2 Corporation
Video Games & CD-Roms - Ms. Pac-Man TV Games by JAKKS Pacific
World of Sports - ESPN Game Station by Fisher-Price
Movie "Star" of the Year - Shrek
Girl Cartoon "Star" of the Year - Dora The Explorer
Boy Cartoon "Star" of the Year - Spongebob Squarepants
Best Toy of 2004 - VideoNow Color by Hasbro

Presented by Toy Wishes Magazine, the Ultimate Toy Awards Show was broadcast earlier today on the NBC Network and will air again tomorrow, Sunday, December 5, on the PAX Network.

About Toy Wishes:

The inaugural issue of Toy Wishes Magazine, The Ultimate Guide to Family Entertainment, hit newsstands in October 1999 and was met with phenomenal success. The first-ever magazine about toys is not only designed to help parents, grandparents - even the kids themselves - wade through the often overwhelming clutter to find the most outstanding toys of the season - the coveted Toy Wishes Hot Dozen - but includes over 500 toy reviews, a comprehensive guide to family entertainment, exciting sweepstakes and informative articles filled with 'how to' tips on shopping, time management and planning family activities. Toy Wishes is available at newsstands everywhere. For more information, check out www.toywishes.com.

About DIC Entertainment:

DIC Entertainment, a leading children's entertainment company, is a full-service studio dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of U.S. animation with more than 3,000 half-hours of renowned programming, including Inspector Gadget(TM), Strawberry Shortcake(TM), Knights of the Zodiac(TM), Sabrina (TM), Madeline(TM), Liberty's Kids(TM), Where On Earth Is Carmen Sandiego?(TM), Sonic The Hedgehog(TM), Super Mario Bros(TM) and Super Duper Sumos(TM). In September 2003, DIC launched the DIC Kid's Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 100 percent of U.S. households on over 400 stations, airing in every Designated Market Area across the country. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout the U.S., Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with international offices in New York, Paris, London and Cologne.

About dick clark productions, Inc.:

dick clark productions, Inc. is a leading independent producer of a wide range of television programming for broadcast networks, cable networks, distributors and advertisers, as well as a leading creator of award-winning communications experiences from live events and meetings to integrated marketing programs for major corporations.