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Miscellaneous: Jay Cochran - 2002.11.20

Tualatin, OR - (Nov. 20, 2002) - Pack your purse and bring Barbie with you too, when you take the new Oregon Scientific, Inc. Barbie( Tote N' Teach, a portable laptop hidden in a stylish handbag that allows you to transport fun-filled entertainment, to any destination.

Oregon Scientific made great strides with the clever Barbie Tote N' Teach (Model #18056, MSRP $34.99) learning laptop for ages five and up, when the company "packed" 20 different activities into the convenient learning computer in a hip and handy handbag that totes a Barbie( brand look everywhere you go.

Great for traveling, especially during the holidays, the Barbie Tote N' Teach operates on two AA batteries, providing hours of entertainment with Barbie. The durable carrying case has a soft outside complete with pockets for toting favorite personal accessories along with the laptop. The gel keypad covered in ultra-clear, scratch-resistant vinyl plastic, makes it easy to use for little fingers, and minimizes the risk of breakage, key loss and screen damage, while children become familiar with using a computer.

For the holidays, school, birthday and other special occasions, the Barbie Tote N' Teach makes an excellent, affordable gift. The portable pocketbook with a hidden laptop is perfect for fashionable females on the go. Activities in Memory, Spelling, Logic, Math, and Vocabulary sharpen skills and entertain for hours with Barbie doll's voice lending encouragement and awesome melodies for additional excitement.

Steve Jackson, Executive Vice President of Sales for Oregon Scientific, said, "With Barbie doll's help, our interactive products incorporate the personality and friendliness of a best friend for a wonderful value-added feature that encourages the Oregon Scientific philosophy of making learning fun."

This year, Oregon Scientific, Inc. launched seven all-new products based on the Mattel, Inc. popular brand, bringing the total number of items in the Oregon Scientific family of Barbie technology products to ten. Various features of each of the Oregon Scientific Barbie products define the most appropriate product match for several different age ranges, intellectual levels and advanced learning potential. All Barbie products are precisely detailed and embellished with the staple Barbie pink color shades, character images, decorations, and feature Barbie doll's voice for assistance.

Ranging in price from $19.99 through $99.99, the Barbie Tote N' Teach is joined by the rest of the Oregon Scientific family of Barbie technology: the Barbie B-Book Desktop, Barbie Ultimate B-Book, Barbie B-Book, Barbie B-Bright Laptop, Barbie B-Smart and Stylish Compact, Barbie B-Brilliant Pocket PC, Barbie B-On The Go Learning Phone, Barbie B-Book On the Go, and Barbie B-Smart Math N' Secrets Bracelet.

"Our goal is to target all ages and levels with various combinations of features so that parents and children can find the best product for their individual needs and educational growth," Jackson said.

Oregon Scientific received the "Best Hardlines Design and Execution Award" for outstanding achievement in design and sales for 2001 product launch of the Oregon Scientific Barbie electronic learning products. Mattel, Inc.'s Barbie Licensing Group presented the award to Oregon Scientific at Toy Fair 2002 in New York City in February during ceremonies held for Barbie Consumer Products' worldwide licensees.

Oregon Scientific, Inc. was founded in 1991. It is a division of one of the world's premier electronics manufacturers, Integrated Display Technology, Ltd. (IDT), Hong Kong. The company is one of the world's leading designers and marketers of award-winning, upscale personal electronic products, offering five families of products that all incorporate the company's advanced liquid-crystal display (LCD) technology, for use at home, in business, while traveling and during recreational time. Oregon Scientific, Inc. is headquartered in Tualatin, Oregon, with offices in Stamford, CT and Chicago. Oregon Scientific maintains a toll-free consumer assistance center at 1-800-853-8883 to provide product information and available store locations. The website address for further company information is www.oregonscientific.com.

Since the Barbie(r) doll's launch in 1959 as a paper doll inspired friend, she has firmly established herself as the most popular fashion doll ever created. For more than four decades, Mattel has maintained Barbie(r) doll's popularity by adapting her look, lifestyle and fashions to meet changing times while evolving her world into an overall lifestyle brand for girls. While the Barbie Brand represents Mattel's initial roots in girls' toys, the girls division has several best-selling brands including American Girl, Diva Starz, What's Her Face! and Polly Pocket!(tm). A natural extension of the brands to the online world, Mattel's Girls Interactive Group provides girls of the 21st century a new way to interact with their favorite toys through web sites and licensed Mattel-branded interactive software and video game titles.

Mattel, Inc., (NYSE: MAT, www.mattel.com) is a worldwide leader in the design, manufacture and marketing of toys and family products. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 27,000 people in 36 countries and its products are sold in more than 150 nations throughout the world. Mattel's vision is to create and market the world's premier toy brands --- for today and tomorrow.

BARBIE, DIVA STARZ, AMERICAN GIRL, WHAT'S HER FACE and associated trademarks are owned by Mattel, Inc. (c) 2002 Mattel, Inc. All Rights Reserved. Polly Pocket! under license from Origin Products Ltd. and Bluebird Toys (UK) Ltd. (c) 2002 Origin Products Ltd. All Rights Reserved. BARBIE and associated trademarks are owned by and used under license from Mattel, Inc. (2002 Mattel, Inc. All Rights Reserved.

Oregon Scientific Barbie( Electronic Learning Products do not have storage or on-line capability.
For Learning Product Information, Contact:
Brian Rubinstein, National Sales Manager, Oregon Scientific, Inc.; Tel: (312) 441-0411.

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