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Four Horsemen Announce Plans For New Toy Line
Miscellaneous: Jay Cochran - 2005.06.09


Things will be heating up at this summer's 2005 San Diego Comic Con International!


Not only will Four Horsemen creations like Mattel's Catwoman action figure and NECA's King Randor 6" MotU statue be up for grabs, but The Four Horsemen will have their own exclusive action figure for sale at Comic Con as well!

The Four Horsemen's fledgling property, known as Magma C.O.R.P.S. will be making its debut with the Comic Con exclusive version of Magma C.O.R.P.S. team leader, Commander Argus.

Commander Argus is a roto-cast, fully articulated vinyl action figure with cold-cast and metal accessories. The production run on this figure will be limited to 1,000 pieces. Within this 1,000 piece production run there will be 100 randomly inserted paint variants utilizing the Four Horsemen logo. The price point for the 2005 San Diego Comic Con: Magma C.O.R.P.S. Commander Argus figure will be $20.00 each, tax included.

Here's how The Four Horsemen describe the property:

Aloha

Welcome to Mercury City- birthplace of Magmakore! Erupting from beneath the surface of the Earth, Magmakore is a miracle fuel for man and machine alike. Magmakore has been refined into a fuel for living tissue through a series of medical breakthroughs and advanced cybernetics. Although this process is essentially flawless, there have been rare cases displaying mixed results. Unexpected reactions range from horrible mutations to incomprehensible mental and physical powers. Those bestowed with these extraordinary powers are known as Magmakks.

All too often, the temptation is to use these powers in a self-serving and sometimes evil way. Fortunately, others choose to use their newly acquired abilities for the good of those around them, and are often recruited into public service. One of the most elite and highly specialized examples of this is an all Magmakk unit of the Mercury City police force known as the Magma C.O.R.P.S...



By using multimedia "guerrilla" style marketing tactics The Four Horsemen are hoping to bypass some old-school industry roadblocks. Besides the toys themselves, the cornerstone of this approach is a fully interactive website with periodic "webisodes".

Jan-Michael Sutton (http://www.thedevbox.com), the main man behind the current Four Horsemen website (http://www.fourhorsemen.biz), is not only handling the design chores for the new Magma C.O.R.P.S. website (http://www.magmacorps.com), but he'll also be doing some incredible animation for each of the webisodes.

The Four Horsemen are also working hand-in-hand with ace designer Djordje Djokovic (known for spectacular action figure packaging designs such as Evangelion and Crouching Tiger/Hidden Dragon) on innovative and exciting packaging designs to be revealed at a later date.

Comic Con 2005 will be the official launching pad for all things Magma C.O.R.P.S., including the official launch date of the website. The Four Horsemen plan to continue to keep fans involved and informed with the Magma C.O.R.P.S. website and webisodes, going as far as soliciting fan input once they get things really rolling.

After the San Diego Comic Con The Four Horsemen hope to release single figures or small waves of figures on a regular basis. They see this as a long term, ongoing project so the possibilities are endless.

Stop by to see The Four Horsemen at the 2005 San Diego Comic Con International. They'll be selling the exclusive Magma C.O.R.P.S. Commander Argus figure at NECA's booth and they'll also be greeting fans, signing figures, and answering questions about Magma C.O.R.P.S. and any other Four Horsemen related items.




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