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MATTEL'S GIRLS DIVISION PARTNERS WITH THE INTERNATIONAL STAR REGISTRY TO CREATE A UNIQUE GIFT THAT LASTS A LIFETIME
Miscellaneous: Jay Cochran - 2002.11.26


EL SEGUNDO, Calif. (TBD) – In a venture of cosmic proportions, Mattel’s Girls Division has partnered with the International Star Registry® and Abrams Gentile Design to create the first doll and star naming kit in toy history. Shining Stars® dolls will provide girls the opportunity to have their own place in the cosmos by naming their own star. Each cuddly doll comes with a star naming kit that includes an International Star Registration star naming form, an official certificate and a celestial map to identify the unique coordinates for each star. With this innovative toy concept, Shining Stars can truly be recognized as the gift that keeps on giving…forever!

“By introducing Shining Stars, Mattel’s Girls Division continues to bring excitement to the doll aisle with fun new themes to engage girls,? said Lisa Gaudio, vice president/Girls Division, Mattel. “Whether it’s to commemorate the arrival of a new baby, celebrate a birthday or ring in the holidays, a Shining Stars is the perfect gift for any occasion.?

This truly everlasting gift is commemorated by International Star Registry’s official star naming certificate – a great keepsake for a girl’s very own star!* And, parents will enjoy helping their daughter locate their star’s exact location on the special celestial map of the Andromeda Princess constellation. With its timeless nature and parent-child interactivity, Shining Stars is the perfect gift for girls of all ages.

Sent From the Stars

Each Shining Stars doll comes snuggled in a soft, star-shaped bunting carrier. When they’re taken out of their dreamy wrap, they gleam in celestial-print satiny pajamas that glow in the dark. With four pastel themes to choose from – pink, yellow, blue or lavender, girls can keep their baby doll cuddled in their favorite color.

Shining Stars dolls will be available nationwide in September for an approximate retail price of $29.99 and come in Caucasian and African American assortments.

About Mattel Girls Division
Since the Barbie® doll’s launch in 1959 as a paper doll inspired friend, she has firmly established herself as the most popular fashion doll ever created. For more than four decades, Mattel has maintained Barbie® doll’s popularity by adapting her look, lifestyle and fashions to meet changing times while evolving her world into an overall lifestyle brand for girls. While the Barbie, Brand represents Mattel’s initial roots in girls’ toys, the girls division has several best-selling brands including American Girl, Diva Starz, What’s Her Face!, and Polly Pocket!™. A natural extension of the brands to the online world, Mattel’s Girls Interactive Group provides girls of the 21st century a new way to interact with their favorite toys through web sites and licensed Mattel-branded interactive software and video game titles.

Mattel, Inc., (NYSE: MAT, www.mattel.com) is a worldwide leader in the design, manufacture and marketing of toys and family products. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 27,000 people in 36 countries and its products are sold in more than 150 nations throughout the world. Mattel’s vision is to create and market the world’s premier toy brands – for today and tomorrow.

*International Star Registry star naming is not recognized by the astronomic community. The star’s name is reserved in International Star Registry records only.

SHINING STARS is a trademark owned by and used under license from Abrams Gentile Design, Inc.

INTERNATIONAL STAR REGISTRY and STAR REGISTRY are trademarks or registered trademarks owned by and used under license from the International Star Registry of Illinois, Ltd.




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