Toy makers hitch stars to iPod craze
NEW YORK (AP) -- After bemoaning the emergence of the iPod as children's latest must-have toy, toy makers are now looking at the digital musical player as their own marketing strategy...
The toy industry is looking to the iPod to help reverse a decline in traditional toy sales that dates back to 2003. Sales of toys dropped 3.6 percent last year to $21.3 billion from $22.1 billion in 2004, despite the industry's efforts to come out with more electronic toys, according to NPD figures.
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