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Look Out Marvel Legends, Here Comes Curious George

Miscellaneous: Jay Cochran - 2006.02.17

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Universal Studios Consumer Products Group today announced a worldwide licensing agreement with Toy Biz, a division of Marvel Enterprises, Inc., pursuant to which Toy Biz will act as the master pre-school toy licensee for Universal Pictures' and Imagine Entertainment's upcoming animated feature film and PBS KIDS' television series based on the classic children's tales, Curious George. The film is scheduled for release on February 10, 2006, with the TV series set to debut in Fall, 2006. The Curious George toy line-up will include action figures, playsets and vehicles, novelty figures, animatronics, role-playing toys, pre-school matching/memory games, infant toys and plush, including a Curious George themed plush with book.

"We are excited to be working with Toy Biz on the Curious George franchise," said Beth Goss, executive vice president of Universal Studios Consumer Products Group. "Toy Biz is a proven leader within the toy industry and will deliver a unique and extraordinary vision to the Curious George toy line."

Alan Fine, president & CEO of Toy Biz and Marvel Publishing added, "We are extremely pleased to be selected by Universal to create a new pre-school and plush line for one of the true icons in children's entertainment. Curious George has a broad multigenerational fan base and we are looking forward to working with Universal to create a compelling product line that celebrates his endearing and playful nature."

Eight years ago, Universal Studios acquired the rights to Curious George and has transformed the brand into a global franchise. Licensing and promotional opportunities are currently in development in support of the new Curious George entertainment franchise across all categories including, apparel, accessories, interactive games, collectibles, fine art, home furnishings, health and beauty aids, food and beverages, gifts, stationery products and wireless communication devices and accessories.

For images of Toy Biz's products shown at the 2006 International Toy Fair, Click here.




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