Ultimate Action Figure News and Reviews Source for DC Comics, GI Joe, Marvel, MOTU, Star Wars, Transformers and All Your Favorite Classic Toys Every Day

ALL Toy Fair 2015 DC Comics GI Joe Marvel MOTU Star Wars Transformers Customs Reviews Buy / Sell Forums
 
facebook twitter RSS
 
MOTU Home Page

DC Comics Announces New Strategy To License And Distribute Pop Culture Characters

DC Comics: Jay Cochran - 2007.02.07
DC Comics announced plans today to license and distribute collectibles based on the world's greatest pop culture characters and stories under a new brand name, DC Unlimited. The first series of DC Unlimited products will be unveiled this month at New York's American International Toy Fair, and will be distributed to all retail outlets, including mass market and specialty channels.

DC Unlimited, the new brand launched by DC Comics to license and promote the world> '> s greatest pop culture characters and stories, is proud to announce the release of a line of action figures based on World of Warcraft, the popular Blizzard Entertainment Massively-Multiplayer Online Role-Playing Game (MMORPG). The collectibles will be unveiled next month at New York's American International Toy Fair and will be distributed worldwide in both mass market and specialty channels.

The Warcraft franchise has been a pillar of gaming culture for over a decade and remains the world's largest-selling strategy video game with over 19 million copies sold. With over 7.5 million subscribers worldwide, the game creates a unique and interactive environment, allowing for thousands of simultaneous player adventures. World of Warcraft has also been America's top-selling PC game since its release in November of 2004.

"Blizzard has created an impressive and interactive universe for World of Warcraft," said Cheryl Rubin, Senior Vice President -Brand Management at DC Comics. "We are proud to be able to deliver DC Direct's expertise in creating and distributing authentic collectibles to World of Warcraft under our new DC Unlimited brand."

DC Unlimited's World of Warcraft collectibles will include PVC vinyl, scaled and articulated figures varying in size. The initial launch will feature a four-figure assortment of 5-8-inch figures, with an additional two-figure set of two 10-12-inch deluxe figures covering the larger characters.

The initial set of figures will include a Blood Elf Rogue, Orc Shaman, Undead Warlock and Dwarf Warrior. The deluxe figures will include a Draenei Paladin and Illidan Stormrage. The first wave of figures is slated to hit comic book, pop culture, mass market, specialty and toy retailers in Fall 2007.


Find it @  Big Bad Toy Store - Ebay




MORE DC Comics NEWS & UPDATES










ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Classifieds
Entertainment
Marvel
 
Podcasts
Star Wars
Superheroes
Transformers
Links
Support
© 2015 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].