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SUPERGIRL Collection to Be Launched Exclusively at Intuition
DC Comics: Jay Cochran - 2007.05.08
Warner Bros. Consumer Products, on behalf of DC Comics, is launching a SUPERGIRL fashion collection based on the universally recognized symbol of strength and leadership, the S-shield. The collection, designed for today’s young women, features an exclusive line of merchandise created by select partners. The SUPERGIRL collection will debut at Los Angeles-based specialty boutique, Intuition, with a kick off event on Thursday, May 10th. The clothes and accessories will be available for purchase exclusively at Intuition and shopintuition.com.

Supergirl has joined forces with Girls Inc. of Greater Los Angeles®, a national nonprofit youth organization dedicated to inspiring all girls to be Strong, Smart and BoldSM. Proceeds from the kick off event will benefit Girls Inc. and their mandate to provide vital educational programs to millions of American girls, particularly those in high-risk, underserved areas.

Members of the Girls Inc. Girls Advisory Board will be on-hand the evening of the event. The Advisory Board provides leadership training and opportunities for participants to address some of the most compelling community and social issues facing girls and young women today.

"Our efforts are research-based, nationally renowned educational programs that help girls realize their potential and exercise their rights. Although we currently serve over 17,000 girls in the Greater Los Angeles area, our goal is to expand our outreach to include each and every girl who desires Girls Inc. programs. Together with Warner Bros. Consumer Products, we celebrate and honor the girls and young women who thrive and succeed in all areas of life, undefined and unlimited by ability or thought," said Kathryn Seiffert, Executive Director, Girls Inc. of Greater Los Angeles.

The SUPERGIRL S-shield collection celebrates the power of independence and self expression defining today’s girl. With refreshed artwork designed exclusively for this program, each piece of merchandise captures the power of the S-shield while appealing to the fashion sensibility of today’s young woman.

“Whether an intellectual or an athlete, an action sports actionista or trend-setting fashionista — or any combination imaginable — girls of today are truly the embodiment of the super heroic traits of Supergirl and the iconic power of the S-shield,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. “We have long seen the logo adopted by girls around the world as a personal expression. We’re very excited to partner with Intuition and Girls Inc. to present a collection of merchandise that delivers the empowerment message of Supergirl in an exclusive way.”

“I’ve seen first hand the powerful and diverse statements of expression that young women can make through fashion. I’m thrilled to use the ‘super power’ of Intuition to launch this exciting new collection,” says Intuition boutique owner Jaye Hersh.

The SUPERGIRL collection of merchandise will include an S-shield diamond necklace by D’Annunzio; tees, tanks and hoodies by Junk Food Clothing; halter sundresses by FEW; limited edition flip-flops by Havaianas; ballet flats with Jibbitz by Crocs; a sport bag by Crocs; Bejeweled Swarovski embellished tees; embroidered painter hats by Goorin Bros. and gold charm necklaces by White Trash Charms.

During the month of May, Intuition will support the SUPERGIRL collection with dedicated store windows, in-store merchandise areas, and SUPERGIRL themed shopping bags.

Products will also be available online at www.shopintuition.com. Product pricing has not been finalized but is expected to range from $23 to $1000.


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