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Mattel Puts The Call Out For A JLU Bail-Out (Update)

DC Comics: Jay Cochran - 2009.05.07
Mattel has put the call out to collectors asking them and their friends to run out to their local Target stores to buy up all the old 2008 JLU stock currently sitting on shelves so that Target will move forward with putting out new 2009 stock. Here's what happened: Mattel, the largest toy comany in the world seems to continually have problems finding a competent overseas factory to make their JLU products. As they explain, in order to keep their shelf space at Target stores safe they had to continue to send out old 2008 stock of their JLU figures while they looked for a new factory to make their 2009 stuff. Now they have a new factory but because the shelves are flooded with old stock, Target stores won't purchase the new stuff. So Mattel's Facebook page is asking you to bail them out by buying this old stock to make way for the new stuff.

What's next, if people won't buy this overstocked product it will then be collectors fault that the line failed????? If you ask me, maybe Mattel should foot the bill and buy the old stock back from Target so that they can then stock the new stuff. It wasn't the collectors' fault that Mattel seemed unable to pick a competent factory to begin with, so why should the collectors be the one to have to pay for the mistake???

Head over to Mattel's Facebook page to see the post from Mattel on this, and let us know what you think about this below in the comments section. Should it be up to you to clear out the old stock so that a store will put out something new?

UPDATE: Mattel has indicated in their message on Facebook that they are funding a month long price reduction on 3 packs. It's unclear if that is supposed to be going on now or at a later time. I have not seen any price reduction at my local store as of this weekend, but let us know if you see any type of price reduction on these at your local Target stores.

UPDATE #2: Mattel has made an updated post to their intial one in regards to the JLU line:

Since their seems to be a lot of chatter online about the JLU sale at Target, I wanted to clarify for everyone. No where in our original post did we ask fans to re-buy JLU figures. We just want to announce that they will be on sale and if you have friends who have not bought wave 1 JLU figures, now is a good time since they are on sale for a month!

We would never ask fans to rebuy figures just to keep a line going. Our goal is to keep open honest communications with our fans and yes, we do need to sell through the current stock before we can ship new figures, but in no way are we expecting the same fans to rebuy. We just hope fans can help spread the word that we are having a promotion right now.

Hope that helps!

We again encourage all our readers to share their thoughts on this below in the comment section.


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