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New Kids Only Bottled Water
DC Comics: Jay Cochran - 2006.06.19

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Spiderman, Scooby-Doo, Bratz And Many Other Kid Favorites Sign On To Help Kids Only Bottled Water Make A Healthy Drink Choice A Fun One!

For the average kid, the thought of drinking eight glasses of water a day is far from routine. But, kids who play sports and are on the go 24/7 need hydration. And, hydrating an active kid can present a problem for parents. Until now.

Kids Only, LLC, a leading manufacturer of children's products, takes on the challenge with the introduction of Kids Only(TM) Bottled Water - the first bottled water designed specifically for 'kids only'! Now, kids can get the hydration they need in a fun way - by drinking water that comes in collectible bottles that are adorned with their favorite characters!

Kids Only Bottled Water has partnered with today's hottest licenses to make drinking water fun. With popular characters like Scooby-Doo, Bratz, Superman and Spiderman, among others featured on the Kids Only water bottles, children can still have a fun experience and enjoy their beverage, while making that healthy choice to drink water.

Whether you are running out to soccer practice, heading to school or going on a field trip, Kids Only Bottled Water comes in convenient, collectible bottles, perfect for kids on the go, making it the number one choice for parents and kids!

"Our goal is to not only help parents encourage their kids to drink more water, but also to help kids start to make healthy choices," says Ron Cohen, president of Kids Only. "Kids Only Bottled Water lets kids enjoy their drink choice by connecting with their favorite characters, so they will be more apt to choose that healthy drink again in the future."

Childhood obesity has become a major problem in this country. According to the American Obesity Association, over 15% of today's children, between the ages of six and eleven, are overweight or obese. Replacing soft drinks and sweetened juices with water is an essential way to lessen our children's caloric intake. Kids Only Bottled Water offers parents an opportunity to help their children make healthy choices now, and develop healthy habits at an early age.

"A lack of physical activity combined with too many non-nutritious snacks has really created an obesity problem in today's youth," says Dr. Raisa Gaines, a pediatrician at Metrowest Pediatrics in Framingham, MA for over 10 years. "As a society, we need to start developing children's healthy eating habits at an early age. It is much easier to start young, than to change their habits later in life."

Even schools are realizing that beverage choice is a component leading to childhood obesity. On May 3rd, 2006, the Associated Press ran an article announcing that the top three soda companies have agreed to stop selling soda and sweetened juices in schools. The deal was brokered by the Alliance for a Healthier Generation, a collaboration between the William J. Clinton Foundation and the American Heart Association.

Kids Only Bottled Water is a great addition to a bagged lunch to make sure kids have a healthy drink, and possibly the coolest drink at the lunch table! And in the warm weather months, freeze a bottle of water overnight to send to school or camp with your kids - by the time it defrosts, they'll have a cool way to quench their afternoon thirst!

"Overall, kids drink less water during the week than they should, and are therefore under-hydrated while school is in session," says Public Health Professional Jacey Greece, a researcher and doctoral student at Boston University's School of Public Health. "If children choose a sugary drink during the day, that sugar rush will last a brief amount of time. But if they correctly hydrate themselves with water throughout the day, they will have more energy and higher concentration levels."

"Kids Only Bottled Water gives kids an option that hasn't been there before - water of their very own," Greece continues. "Kids care about 'what's cool', so given the choice, even outside of their parents' supervision, kids can make healthy decisions when they have products to which they can relate."

Karen Bloom, an elementary school teacher for over 30 years at Mill Pond School in Westborough, MA, agrees with the ban on soda in schools. "Our kids live in a very health conscious society, and as we encourage them to live a healthy lifestyle through diet and exercise, it's important that we provide them with options," says Bloom. "Kids Only Bottled Water gives them a healthy drink option without sacrificing the fun of being a kid."

Starting in August, Kids Only Bottled Water will be available at major retailers across the country with Marvel Heroes, Spiderman, DC Comics' Batman and Superman, Scooby-Doo and Bratz. Kids will want to collect them all!

Kids Only Bottled Water will be available in August 2006 in 8 oz. and 16 oz. bottles. A 6-pack of 8 oz. bottles for $3.79, a 4-pack of 16 oz. bottles will retail for $2.99 each and a 6-pack of 16 oz. bottles for $3.99.


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