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She-Ra Princess Of Power Figures Coming in 2010

MOTU: Jay Cochran - 2009.01.11
Mattel address' questions about the bio's for the new Masters of the Universe Classic line and confirms new Princess of Power figures will be joining the line in 2010 with this statement.

A lot of fans have written in and posted online asking about the new bios for the MOTUC line and if they are the one true offical cannon for the property. The short answer is "no". No version of MOTU is actually considered the one and only storyline.

There have been many different versions and backstories for many of the MOTU characters ranging from the original toy line, the Filmation series, the 1987 live action film, the 2002 series and toy line as well as new projects underway.

The idea behind the bios for the Classics line was to tip our hats to the fans and create at least one continuity which helped answer a lot of unanswered questions and tied up loose ends between different existing and sometimes contradicting tales. We do have a storyline and relationships fleshed out for most of the key characters. By the end of 2009, after enough characters have been introduced a lot of questions will be answered. (we ARE going somewhere with this and we think a lot of fans will be VERY happy with what will be revealed in the bios this year...).

But the true "cannon" for MOTU is really in fan's hands. It is how we all played out the fantasies of He-Man vs. Skeletor in our childhood and on our toy shelves today. MOTU has always been an avatar designed to allow one's imagination the freedom to create and play and invent new situations and stories. The stories fans create are just as real as the stories in the mini comics and in the animated series. The important thing is that they are all about the engaging characters of this world and the different situations they can be in.

While MOTUC line will continue to have well researched and fleshed out bios for characters, fans should always know that the imagination is limitless and so are the story possibilities for all of the heroes and villains of the worlds of He-Man and She-Ra.

-Matty

PS: Yes, She-Ra is coming to the line. Look for the first POP figures to start early in 2010!

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