With Only 90% Of Goal Achieved For Club Eternia Subscriptions, Mattel Extends Deadline
: Jay Cochran - 2014.08.20
Mattel failing to reach the needed number of subscriptions for their Masters of the Universe Classics Club Eternia program for 2015 has opted to extend the deadlineto try and see if they can get it pushed through. At the time of the original deadline they had only achieved 90% of the needed subscribers in order to go forward with the program for next year. They will re-open the sale on Friday, 8/22 at 9:00 a.m. PT through Monday, 8/25 at 11:59 PT. Here is the official announcement:
"We are sooooo close! 2015 subs ended with about 90%. A great showing but not quite close enough to go forward. With the end of the vintage line (redone in Classics) in question, we truly do believe in our fan base. We’re going to reopen the subs for an extension window from Friday, 8/22 at 9:00 a.m. PT through Monday, 8/25 at 11:59 PT.
Now is the time to rally! If everyone who sub’d last year would renew, we’d be golden. If you’re on the fence or were thinking of cherry-picking, remember… if the sub does not get that last critical 10% there won’t be a line to cherry-pick.Club Eternia
So please, let’s all come together! All MOTU fans of all eras truly make Classics the greatest MOTU (if not all brands) toy line of all time! I know we can do it! If you’re holding out, remember, unlike any previous year you pretty much know exactly who you’re getting, with our absolute promise to finish the vintage MOTU line, MOTU variants, original POP characters, and A-list New Adventures and media characters.
Let’s come together and make this happen! We really believe in our fans, and we’ve got one last chance. All our cards are on the table… it’s time to go all in!
Subscriptions open Friday, 8/22 at 9:00 a.m. PT through Monday, 8/25 at 11:59 PT.
Here’s (hopefully) to a great 2015!
Scott “ToyGuru” Neitlich"
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