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Sideshow Collectibles Granted License for Elvira
Sideshow Toy: Jay Cochran - 2007.10.31
World-renowned manufacturer of licensed and proprietary product Sideshow Collectibles has signed to create a new line of products based on the famed Elvira character. Elvira, Mistress of the Dark was originally created to host a local Los Angeles TV show in 1981, introducing the horror movie of the evening and poking fun at the film throughout its broadcast. Her feature film Elvira, Mistress of the Dark, released in 1988, earned her the Saturn Award for Best Actress from the Academy of Science Fiction, Fantasy, and Horror Films, and the Elvira Halloween costume has notably become one of the best selling women's costumes in history. Sideshow's license includes rights for Elvira Statues, Maquettes, and Premium Format Figures with detailed clothing and accessories.

About Elvira, Mistress of the Dark
With her trademark raven-black hair and plunging floor-length evening gown, Elvira climbed from the crypt into cult status in the early 1980s as the hostess of the weekly horror-movie series "Elvira's Movie Macabre." The Elvira persona, however, quickly outgrew the show, spinning off into dozens of movies, TV appearances, and even comic books throughout the 80s and 90s, inspiring merchandising ranging from perfume to pinball machines. More recently, Elvira has become the unofficial spokesperson for "Halloween" writ large, keeping her in high demand for public appearances, TV interview and product promotions. When she's not busy entertaining fans, Elvira lends her fame and talent to a range of good causes, including safe-driving initiatives like "Take the Pledge to Slow Down."

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