RC2’S JOYRIDE STUDIOS ANNOUNCES RELEASE DATES
FOR HIGHLY-ANTICIPATED HALO 2 ACTION FIGURES
Following on the heels of the successful Halo Action Figure line,
JoyRide will launch its first assortment October 1st.
OAKBROOK, IL—(June 14, 2004)—RC2 Corporation (NASDAQ: RCRC), makers of the JoyRide Studios Halo® line of collectible figures announces the launch date for their exclusive line of figures based on Halo 2®, the sequel to the best-selling Halo sci-fi action-adventure game. Following Microsoft's announcement that the hugely anticipated Halo 2 video game will be released November 9, 2004, JoyRide Studios is pleased to reveal that the first wave of highly-detailed, fully-articulated figures based on the game will hit store shelves on October 1, 2004.
“JoyRide Studios has been amazed at the enormous success of our Halo line of collectible action figures and we are really looking forward to building upon our success with the Halo 2 action figures,” says Scott Corley, Managing Director of the Figure Team for JoyRide Studios. “By timing our launch with the release of the Halo 2 video game, we will be able to provide retailers with a superb opportunity to cross-sell, boost sales, and create more excitement for the official game release. Additionally, we will be able to provide the fans of the Halo franchise with a preview of the new characters and technological advances coming soon in the Halo 2 game.”
JoyRide Studios was the first to bring a third dimension to characters from Halo, one of the top-selling video game titles ever released. Now, they bring the same authenticity and attention to detail to life in an assortment of action figures from the highly-anticipated Halo 2. This new line of collectible figures will bring the adventure and excitement of Halo 2 from the screen and into the collectors and video gamers’ hands. JoyRide Studios holds the exclusive license to produce figures from Halo and Halo 2.
In an effort to maximize the enormous retail potential of this popular license and meet the tremendous consumer demand, JoyRide Studios has closely aligned the Halo 2® Action Figure release dates with the Xbox® Halo 2 game release.
The first series of figures from Halo 2 includes the Master Chief, Brute, Warthog, and Hog. The 1:12 scale Master Chief has more than 18 points of articulation, a reflective helmet visor and an arsenal of weapons – including dual wielding small machine guns. The 1:24 scale Warthog has working suspension, a rotating/pivoting machine gun and comes complete with three figures—a mini-Master Chief and two marines. The massive Brute is new for Halo 2 and comes with a powerful alien weapon. The Hog, the civilian version of the Warthog, comes complete with cool street rims, tinted windows and a hot yellow painted finish. Suggested retail prices are $14.99 to $17.99.
Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox® video game system and Windows® and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows (www.microsoft.com/games/
), including such franchises as Age of Empires®, Flight Simulator and Zoo Tycoon™; Xbox (www.xbox.com
), including such franchises as Halo®, Project Gotham Racing and MechAssault; and Zone.com (www.zone.com
), the official games channel for the MSN® network and home to such hits as Bejeweled and OutSmart™.
) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The new tagline, "it's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.
About RC2 Corporation
) is a leading designer, producer and marketer of high quality, innovative collectibles and toys targeted at adult collectors and children, as measured by sales and brand recognition. The Company's diverse product offerings include: agricultural, construction and outdoor sports vehicle replicas; automotive, high performance and racing vehicle replicas; traditional children's toys; sports trading cards, apparel and souvenirs; and collectible figures. These products are sold under the Company's market-focused brand names, including Racing Champions®, Ertl®, Ertl Collectibles®, Learning Curve®, American Muscle™, AMT®, W. Britain®, Press Pass®, Eden®, Feltkids®, JoyRide® and JoyRide Studios®. The Company supports its brands and enhances the authenticity of its products by linking them with highly recognized licensed properties from John Deere, Harley-Davidson, HIT Entertainment, Lamaze, Case New Holland, Polaris, Honda, Caterpillar, Ford, GM, DaimlerChrysler, NASCAR, NHRA, Texaco, Universal Studios, Warner Brothers, DIC Entertainment, Discovery Channel and Microsoft, among others. The Company's products are marketed through multiple channels of distribution, including chain retailers, specialty and hobby wholesalers and retailers, OEM dealers, corporate accounts for promotional purposes and direct to consumers. The Company sells through more than 25,000 retail outlets located in North America, Europe, Australia and Asia Pacific.