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Ben 10 Fans Unite! The Heroic Aliens From the Hit Cartoon Network Series Are Being Unleashed on North America

Bandai: Jay Cochran - 2007.09.06
Kids can truly experience what it's like to become their favorite 10-year-old hero Ben Tennyson - from the hit Cartoon Network show Ben 10 - when the exciting "Release Your Inner Alien" promotion tour, launching September 7th, hits their hometown across the United States and Canada.

With simultaneous events taking place in over 20 cities on both coasts through late October, fans in attendance will be amongst the first to test drive Bandai America Inc.'s new Deluxe Omnitrix role-play toy, which debuts this Fall. Who knows what epic alien adventures will be unleashed when kids see for themselves how to harness the power of the Deluxe Omnitrix just like Ben!

"Like the TV show where Ben is traveling the country in his 'Rust Bucket' RV, there will be two teams journeying across the country in their customized Ben 10 vehicles, bringing the action, adventure and aliens from the brand to kids everywhere," said Matthew Golding, director of marketing for Bandai America. "Kids and their families are invited to join us for the fun in-store demos, score cool prizes and coupons, and test drive the new Deluxe Omnitrix role-play toy."

To showcase the power of the Deluxe Omnitrix and its new LCD game feature, the Ben 10 teams will be outfitted with a wearable flat screen TV monitor that is built into a life-sized Omnitrix device. Fans can see highlights of the LCD game play, footage from the popular TV series and more. All kids in attendance will also get the chance to "spin and win" for prizes on a giant Omnitrix and can score temporary tattoos of the aliens from the show.

The "Release Your Inner Alien" tour kicks off on September 7th in Toronto and will travel to the following cities on both coasts of North America:


-- Toronto, Canada (September 7-9)
-- Framingham, MA (September 14)
-- Hartford, CT (September 15)
-- New York City (September 16, 21-22)
-- Secaucus/Rockaway/Raritan, New Jersey (September 23, 28-30)
-- Richmond, VA (October 5-6)
-- Wake Forest/Raleigh, NC (October 7)
-- Atlanta, GA (October 12-14)
-- Miami, FL (October 19-21)
-- Tampa, FL (October 26)
-- Orlando, FL (October 27)


-- Vancouver, Canada (September 14-16)
-- Seattle, WA (September 21-22)
-- Portland, OR (September 23)
-- San Jose, CA (September 27)
-- Los Angeles/Torrance, CA (September 28-30)
-- Phoenix/Tempe, AZ (October 5-7)
-- Houston, TX (October 12-14)
-- Memphis, TN (October 19-21)
-- St. Louis, MO (October 26-27)
-- Springfield, IL (October 28)

While the customized Ben 10 vehicles journey across the country, fans can head to their local retailers now to find the latest action
figures, vehicles, playsets, alien collectibles and more from Bandai America. Key Fall 2007 products include:

-- 4" Alien Collection: One of the most popular Ben 10 products,
these figures now come in battlized poses. Insert the included
collectible card into the base of the display stand to reveal
the secret code, which can be entered online at Bandai.com for
exclusive Ben 10 downloads.

-- 6" DNA Alien Heroes: Offering some of the most unique features
of any action figure in the boys' category, kids can collect
two versions of Ben Tennyson. He comes with his own miniature
light-up Omnitrix, different alien arm attachments and can
utter his familiar cry, "It's Hero Time!"

-- 8" Metamorfigures: Transform these aliens into completely
unexpected toys, such as a working lock or motion sensor to
guard the bedroom. Lights and sound effects from the show are
also featured in the new Fall versions.

-- 12" Epic Alien Figures: These large-scale figures feature
detailed sculpts and articulation in the arms and legs. Unlike
the other figures, these characters have a highly stylized
look and feel.

-- Transforming Alien Ships: These transforming vehicles offer
two play modes, one with an alien behind the wheel and another
with Ben. All feature lights and missile firing, and can be
connected together to form a larger vehicle.

-- Role-play: Kids can imagine themselves as Ben with the Alien
Voice Changer, which modulates the voice to sound like an
alien. The included alien character glasses complete the
illusion. In addition to the new Deluxe Omnitrix, which
operates just like Ben's with cool lights and sounds, the new
Transforming Arm Set offers a wearable Omnitrix and three
different alien arm attachments. It features a fun punching
game, along with sound effects and phrases from the show.

-- Deluxe Playset: Vilgax's Battle Ship features a slime pit
arena for face-offs between your miniature Transforming Alien
Rock figures, as well as a Sumo Slammer battle arena. It also
offers a super shooter that fires real slime.

-- Alien Collectibles: Taking a humorous page from the show -
where Ben is obsessed with collecting hard-to-find Sumo
Slammer cards - Bandai America has created the unique Sumo
Slammer Battle Sets. Each comes with six "sumo-sized" figures
that face-off against one another utilizing the packaging as a
dojo. These sets also come with five humorous game cards, with
highly stylized artwork, that can be used in a Japanese Menko
battle, a play pattern considered as the forerunner to the
modern card game phenomenon.

Currently, the action-packed fourth season of Ben 10 can be seen daily on Cartoon Network (check www.CartoonNetwork.com for show listings). The highly anticipated premiere of the series' first live-action television movie, Ben 10: Race Against Time, will be this November.

For more information regarding the "Release Your Inner Alien" tour and a full schedule of events, please visit www.Bandai.com/ben10.


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