Today at the UK Toy Fair Bandai unveiled a new 3D type packaging for their ThunderCats and Ben 10 lines. Basically the way it works is you aim some kind of Smart phone or Ipad device at the packaging and a 3D model of the toy you have purchased appears on the screen. The idea is to allow you to see the item without having to actually open it. You Can check out a demonstration video of it below for a ThunderCats Lion-O figure.
Marketing Director at Bandai, Darrell Jones comments, "The toy industry is always looking for new ways to excite customers so we are thrilled to be the first partner of this pioneering 3D technology creating 21st century window shopping. The fact that consumers can see their toys virtually and also watch them in action in the TV commercial anywhere in the world is a real first for the toy industry, and we look forward to extending the partnership across all our toys in 2012."
"Parents will now have to remember not to throw away the packaging which, thanks to Aurasma, looks set to become an essential part of the toy's experience and something kids keep returning to," said Martina King, Managing Director of Aurasma. Martina continued, "Using new technology comes as second nature to kids today and whether using their parents' or their own mobile phone, this imaginative partnership between Aurasma and Bandai will delight the whole family. And best of all, because Aurasma is free to download, it means that now pocket money can be stretched just that little bit further."
Aurasma's cutting-edge image recognition technology allows smart devices to see, recognise and understand real-life images and objects in much the same way as the human brain does. Aurasma then uses this fundamental understanding of the real world to seamlessly augment the scene with virtual content such as videos, animations and 3D objects called "auras". No barcodes, visual tags or special glasses are required for Aurasma to work.