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Jakks To Make 'Mucha Lucha!' Toys
Jakks Pacific: Jay Cochran - 2003.10.13



MALIBU, Calif. — Jakks Pacific has been named master toy licensee for Warner Bros.' animated TV series Mucha Lucha!
Jakks plans to develop a wide range of products based on the wrestling-themed property, including action figures, playsets, role play items and plush. Jakks will preview the line at this month's Fall Mass Market Toy Expo; product will ship for spring 2004.

"We look forward to creating a collectible toy line for Mucha Lucha! that captures the humor and appeal of the comedy-adventure animated property," said Jennifer Richmond, Jakks Pacific's senior vice president. "Based on the success of Mucha Lucha! after its first season, we believe kids are connected to the characters of the show and will want to collect and play with the toy line.

Set in the world of Mexican "Lucha Libre" wrestling, Mucha Lucha! follows three young grapplers — Rikochet, Buena Girl and The Flea — who hope to someday become great masked wrestlers.

Warner Bros. Consumer Products handles the series' licensing and merchandising.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors®, Road Champs®, Remco®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite® and JPI Color Workshop(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.

"¡Mucha LUCHA!" and all related characters and elements are trademarks of and (C) Warner Bros. Entertainment Inc.


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements. Such statements reflect the current views of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.



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