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WWE and JAKKS Pacific to Raise Money for Charity with Limited Edition Action Figures

Jakks Pacific: Outsiders - 2004.11.16
Exclusive Hillbilly Jim Action Figure to Hit the Heartland of America Again on the Road to WrestleMania(R) 21 Tour

JAKKS Pacific, Inc. (Nasdaq:JAKK) and World Wrestling Entertainment(R) (NYSE:WWE) are teaming up to raise money for the Make a Wish Foundation with a limited-edition, exclusive Hillbilly Jim action figure. JAKKS Pacific will provide 5000 never-before-released figures, which WWE(R) will sell on the second annual Road to WrestleMania 21 Tour.

Hillbilly Jim is a classic WWE superstar from the 1980s who faced such notable opponents as King Kong Bundy and Andre the Giant. Now the wrestling star is returning to the spotlight for charity, and all sales proceeds of the highly collectible Hillbilly Jim action figures will support the Make a Wish Foundation initiatives.

The Road to WrestleMania 21 Tour is an eleven-week mobile marketing tour scheduled to launch at the home of WWE World Headquarters in Connecticut on January 21. The tour will make stops in 15 major markets across the country as it heads westward, culminating at WrestleMania 21 in Los Angeles on Sunday, April 3.

"The release of this limited run, highly collectible Hillbilly Jim figure will serve as a terrific piece of memorabilia for longtime WrestleMania fans and new collectors alike," said Jeremy Padawer, Director of Marketing-Boys Action, JAKKS Pacific.

About World Wrestling Entertainment:

World Wrestling Entertainment, Inc. (NYSE:WWE) is an integrated media and entertainment company headquartered in Stamford, Conn., with offices in New York, Los Angeles, Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names, including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit www.jakkspacific.com or www.jakkstvgames.com.

Trademarks:

The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks are the property of their respective owners.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.


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