NECA to Produce Products Based On Valve Games Like Half-Life 2 & Portal 2
: Jay Cochran - 2011.06.07
The National Entertainment Collectibles Association, Inc. (NECA) announced today that it has entered into an agreement with Valve Corporation to produce consumer products based on all of Valve’s titles. Merchandise will include action figures, toys, board games, accessories, and apparel for all Valve properties. “When Valve approached us to make their content, characters and art come alive in the physical world we were of course excited at the possibilities,” said Joel Weinshanker, President of NECA Games, “We quickly realized that our two companies have a similar view on how to ensure products exceed expectations of devoted fans and are thankful to be working with them”.
About National Entertainment Collectibles Association (NECA)
NECA INC. operates as a media and entertainment company in the US and internationally, with divisions dedicated to Consumer Products, Filmed Entertainment, and Online Retailing / Digital Distribution. The Consumer Products division is a leading manufacturer and distributor of entertainment related products, dominating the specialty market. The Filmed Entertainment division is investing in the production and distribution of content that will benefit from NECA’s unique and proprietary distribution and marketing model. The online division leverages NECA’s properties to provide an immersive, platform-agnostic entertainment experience through subscription and transactional models.
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