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ShoPro Entertainment Awards Mattel Master Toy Rights For Animated Hit Series MegaMan NT Warrior

Video Game Figures: Jay Cochran - 2004.01.08

Global Licensing Leader Joins Forces With Top Toy Company To Extend The MegaMan Experience Through Toys

SAN FRANCISCO, CALIFORNIA (December 22, 2003) – ShoPro Entertainment, a recognized industry leader in the creation, development and marketing of global entertainment brands, has awarded Mattel, Inc. (NYSE: MAT) worldwide Master Toy rights outside of Asia for the hit animated high-tech cyber-adventure television series, MegaMan NT Warrior. Today’s announcement follows on the heels of a recent decision by Kids’ WB! to extend its commitment to carry 26 more episodes of MegaMan NT Warrior in its 2003-2004 season.

MegaMan NT Warrior is based jointly on the Capcom game series and the leading Shogakukan “CoroCoro” comic book line. The wildly popular cyber adventure centers on characters Lan and his NetNavi, MegaMan, who unite to combat the dark forces seeking to rule the world through cyber mischief. Since its 2003 debut on the Kids’ WB! the #1 broadcast network for kids, MegaMan NT Warrior has captured a loyal and devoted viewing audience which has embraced the action hero and contributed to exponential growth in MegaMan NT Warrior video game sales.

“The compelling format of MegaMan NT Warrior, its exciting characters, rich combination of cool animation, action, adventure and high-tech themes will translate well into a broad line of fun toys with great play value,” said Cynthia Modders, Vice President, Consumer Products, ShoPro Entertainment. “Mattel is a tremendous partner that will recreate our vision of MegaMan NT Warrior into a dynamic toy line. We are thrilled to be working with such a great company.”

“We are excited to be partnering with ShoPro Entertainment to capture the excitement of the MegaMan NT Warrior series and extend the viewing experience into a compelling and comprehensive toy line,” said Holly Stein, Vice President, Entertainment Licensing, Mattel. “ShoPro Entertainment’s rich history in producing television series with characters that captivate kid’s imaginations and delight audiences everywhere will empower our team to develop innovative and fun toys for kids.”

About ShoPro Entertainment
Headquartered in San Francisco, California, ShoPro Entertainment is a global licensor and specializes in animation, entertainment production and merchandising. ShoPro Entertainment, affiliate of ShoPro Japan, a subsidiary of Shogakukan, Inc., one of Japan’s largest publishing companies, develops and markets animated entertainment from initial production, television placement and distribution, merchandise licensing and promotions reaching audiences around the world. To date, ShoPro Entertainment has brought multi-million dollar animated entertainment series including Hamtaro, MegaMan NT Warrior and Inuyasha to broadcasters and consumers around the world.

About Mattel
Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys and family products. The company's best-selling brands include Barbie®, Hot Wheels®, Fisher-Price® and American Girl®. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its product in more than 150 nations throughout the world. The company's Web site can be found at www.mattel.com.

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