Mattel and WWE Extend Toy License Through 2019

by Jay Cochran
February 14, 2014
Mattel, Inc. and WWE today announced a multi-year extension of their global master toy licensing agreement through 2019.

Since 2009, Mattel and WWE have developed a wildly popular and diverse portfolio of innovative toys currently available in more than 50 global markets around the world. WWE action figures have ranked as the number 1 action figure property in the U.S.1; and consistently hold a top ranking. Sporting cutting-edge innovations such as FlexForce® figures that incorporate signature WWE Superstar moves, and plush Brawlin’ Buddies™, Mattel has brought the world of WWE to life in the playroom like never before.

“WWE and Mattel’s action figure line is consistently ranked in the top two thanks to our creative marketing campaigns, tremendous retail support and seamless infusion of cutting-edge innovations,” said Doug Wadleigh, Senior Vice President, Global Brands Marketing, Boys and Entertainment for Mattel. “We are excited to continue our partnership with WWE as they expand their global footprint and leverage our global scale to deliver WWE toys to kids around the world.”

With more than 15 million viewers in the U.S. tuning into WWE programming each week, Mattel will continue its mission to bring authentic, fun and safe ways for fans of all ages to enjoy the action-infused storylines of WWE television programming.

“Mattel has invested significant resources in consumer insights and raised the bar for design innovations for WWE, while expanding our line into new categories,” said Casey Collins, Executive Vice President, Consumer Products, WWE. “Their unparalleled support has allowed us to further engage fans through authentic, quality products, meaningful experiences and standout presence at retail.”





FIGURES SHOPPING ONLINE

Search Online Stores for Mattel and WWE Exte



Toys Shopping Oniine


MORE Wrestling




This site uses cookies for site configuration, advertising, and analysis. By using this site you accept our policies - Read Full Site Policy OK
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Forums Communities: Toy Fans - Marvel Fans - Transformers Fans

@ToyNewsI Socials: Facebook - Twitter - Instagram

@MarvelousNews Socials: Facebook - Twitter - Instagram

@Tformers Socials: Facebook - Twitter - Instagram

@JediInsider Socials: Facebook - Twitter - Instagram

Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE