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Master Replica To Create LOTR Electronic Collectible Prop Replicas
LOTR: Jay Cochran - 2004.02.12


MASTER REPLICAS PARTNERS WITH NEW LINE CINEMA TO CREATE
"THE LORD OF THE RINGS" ELECTRONIC COLLECTIBLES


Quality, Expertise and Strong Success Cited

Los Angeles, CA -- Master Replicas announced today a partnership with New Line Cinema to create and market electronic collectible prop replicas for the award-winning The Lord of the Rings trilogy. Master Replicas will introduce collectibles spanning all three movies beginning spring 2004.

Master Replicas has helped pioneer the category of official, licensed movie and television collectible prop replicas. The company creates a limited number of select prop replicas annually, adding to the uniqueness and value of each piece. To ensure the accuracy of its replicas, Master Replicas goes through a rigorous development process with an obsessive attention to quality and detail.
This includes:

-- Detailed examination and measurement of the original prop
-- Extensive high-resolution digital photographs of the original prop
-- State-of-the-art laser scanning of the original prop to produce an extremely accurate digital model
-- Intensive study of studio archival photos and documentation of the original prop's creation
-- Hand-assembly and meticulous finishing of each piece
-- Stringent quality control in the manufacturing and finishing process

"The Lord of the Rings is a tremendous property, and we are extremely pleased to have the opportunity to work with New Line Cinema," said Scott Vogel, CEO and President of Master Replicas. "The initial products are already in the works, and we look forward to rolling out a line of merchandise that will exceed all expectations."

"Master Replicas has done an outstanding job developing their extensive line of The Lord of the Rings high-end electronic replicas," commented Randi Goodman, Senior Vice President, Domestic Licensing & Merchandising, New Line Cinema. "We're impressed with their technology and pleased to offer consumers a whole new dimension of The Lord of the Rings collectibles."

For more information about the critically-acclaimed The Lord of the Rings trilogy, please visit www.lordoftherings.net.

About Master Replicas LLC

Master Replicas LLC is an industry leader in movie and television prop replicas. With an extremely experienced executive team, Master Replicas leverages an attractive combination of professional business management with extensive prop replica experience. Other licenses include Star WarsŪ and Star TrekŪ. Master Replicas produces only officially licensed products, with extreme attention to product authenticity, product quality, and customer service.

For all the latest news about Master Replicas' official prop replicas, click or simply copy the link below into the address bar of your browser:
http://www2.masterreplicas.com

About New Line Cinema

Founded in 1967, New Line Cinema is among the entertainment industry's leading independent producers and distributors of theatrical motion pictures. New Line licenses its films to ancillary markets including cable and broadcast television as well as to international venues. The company, which is a subsidiary of Time Warner Inc., operates several divisions including in-house theatrical distribution, marketing, home video, television, acquisitions, production, licensing and merchandising units. More information about New Line Cinema can be obtained at www.newline.com.


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