Fans of the popular NBC series Heroes are eagerly awaiting the release of the Mezco Toyz action figures of their favorite characters from the award winning series. Collectors are pre-ordering the figures online in record numbers and the prototypes, on display at NBC¹s Rockefeller Center headquarters, draw crowds of onlookers who pose next to their custom display case for a quick photo. The 1st set of Heroes action figures is set to be released in June 2008, but one lucky fan will get them early thanks to The-OWI.com, a Heroes fan site. By simply e-mailing pictures of themselves dressed as their favorite Hero, fans can enter the website¹s Show Us Your Heroes contest. In April, judges from the website along with representatives of Mezco Toyz, and NBC will select a grand prize winner who will receive a complete set of unpainted ³test shot² figures. Test shots are quickly becoming one of the hottest collectibles in the toy world due to their extreme scarcity, only a handful are produced and many are destroyed. Several test shots of Mezco Toyz are on display in museums, including New York¹s prestigious Museum Of The Moving Image. Additionally, NBC will be supplying several additional prizes, to be revealed at a later date, for several runner up winners.
The OWI, Mezco Toyz, and NBC hope that by requirng fans to participate and send a photo rather than simply send an e-mail or postcard, the prize will be awarded to a true Heroes fan.