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Palisades Acquires Factory X Brand

Palisades: Jay Cochran - 2004.01.23

Palisades Acquires Factory X Brand
Palisades Toys to enter the prop replica business

Elkridge, MD (January 23, 2004) – Palisades Toys is proud to announce the acquisition of the Factory X brand of prop replicas and collectibles. The Maryland-based company will take over the branding of the Pennsylvania-based company, effective immediately.

“We are very excited about this announcement,” Palisades President and CEO Michael Horn commented. “For a long time, I’ve had a fascination with the Prop Replica category; and, in particular, I have always admired the Factory X brand. We [Palisades] were first introduced to their team in early 2003, and mutual admiration of our products led to a strong bond of friendship between the two companies. And, of course, that relationship has led us to where we are today.”

Palisades will take over the brand name “Factory X,” the Factory X intellectual property, the website (www.FactoryX.com) and selected licenses from its library. Exact properties to continue under the Palisades umbrella are under licensor approval and will be announced shortly.

“We have a lot of respect for Palisades and their line or products,” Factory X President Tim Wenhold stated. “To roll our product lineup into the Palisades family will do great things for the brand.”

“Our intention is to continue to market our new prop replica products under the ‘Factory X’ brand name and to produce the statues and busts under our Palisades brand,” Horn continued. “Factory X will live on as a Palisades brand!”Wenhold and the Factory X staff will stay on in a consulting capacity.

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Palisades Marketing, LLC (“Palisades Toys”) designs, manufactures, and markets a variety of collectable toy products worldwide through sales to retailers and directly to consumers. Palisades Toys believes its products are among the most highly detailed and collectable action figures, PolyStone statues, PolyStone mini busts in the world. The Palisades brand, Factory X, is a segment leader in prop replicas. Formed in 1994, Palisades’ products are sold throughout the world at various retail outlets including Toys "R" Us, K•B Toys, Target, Electronics Boutique, Tower Records, Media Play, Sam Goody, Suncoast Video, Amazon.com and a variety of domestic and international comic shops and specialty retailer stores. Palisades Toys’ current product portfolio includes The Muppets, Alien, Predator, Transformers, G.I. Joe, Ren & Stimpy, Army of Darkness, Pink Panther, and others. Further information on this and all other Palisades Toys products is available via our company website at: www.PalisadesToys.com.

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