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Limited Edition LEGO Minifigure Being Handed Out At Regal Movie Theaters For LEGO Movie

LEGO: Jay Cochran - 2014.01.31
Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that beginning February 7, all RealD 3D Regal locations playing “THE LEGO® MOVIE” will give away a Limited Edition LEGO Minifigure to Regal Crown Club members. The “Pyjamas Emmet” giveaway will be available to 3D moviegoers while supplies last.

“Becoming a member is incredibly easy, and guests are able to keep track of their points and rewards all through the Regal Crown Club app. Club members receive free tickets, concession offers and special giveaways just by using their card when visiting our theatres.”

“Regal and Warner Bros. are excited to partner on this exclusive Pyjamas Emmet giveaway, available to Regal Crown Club members,” said Ken Foreman, vice president of film marketing at Regal Entertainment Group. “Guests are now able to take the star of the new LEGO movie home with them while reliving Emmet’s adventure through various worlds as he attempts to save the entire LEGO universe.”

Regal guests who purchase a ticket to “THE LEGO MOVIE 3D” and use their Regal Crown Club card will receive one Emmet minifigure per transaction. Guests should take caution as it contains small parts that could present a choking hazard. The minifigures will be available at the box office upon purchase while supplies last.

“The Regal Crown Club provides guests with exclusive offers unavailable with any other loyalty program,” said Ken Thewes, chief marketing officer at Regal Entertainment Group. “Becoming a member is incredibly easy, and guests are able to keep track of their points and rewards all through the Regal Crown Club app. Club members receive free tickets, concession offers and special giveaways just by using their card when visiting our theatres.”

The first full-length theatrical LEGO adventure, “THE LEGO MOVIE” follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.

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