MGA Entertainment, home of the wildly popular Bratz™ Fashion Dolls, is thrilled to announce its hottest line of Bratz™ dolls to date, Bratz™ Magic Hair! Toy experts and celebrities alike are taking notice:

"Hair play is one of the essential elements of girls play, whether in fashion dolls, styling heads or even with toy animals," says Chris Byrne, contributing editor to Toy Wishes™ magazine, aka The Toy Guy®. "The new Bratz™ Magic Hair line features dolls with long hair that's easy and fun to style that will inspire creative, classic imaginative play with a contemporary fashion edge."

“She’s so beautiful and I love her long hair!” stated Amy Lee, lead singer of the chart-topping rock band Evanescence, after picking up the latest Bratz™ Magic Hair doll backstage at Z100’s Jingle Ball concert in New York City. “Girls are going to go crazy over these!”

Bratz™ Magic Hair fashion dolls allow girls to use their creativity to create hot new hair looks for their Bratz™ as well as themselves! Special Bratz™ memory hair allows girls to crimp it, curl it, color it and glitter it using the coolest hair accessories which are also included! The color & glitter is also safe for girls to use on their own hair, too!

MSRP on Bratz™ Magic Hair dolls (Yasmin™, Cloe™, Sasha™ and Jade™) is $25.99 each.