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Jem & The Holograms Collector Doll Series 2 Revealed
Girl Power: Jay Cochran - 2013.02.04
Integrity Toys, Inc., under license from Hasbro, is thrilled to announce the newest characters in the JEM AND THE HOLOGRAMS series of high-end adult collectible dolls: the truly outrageous band members, THE HOLOGRAMS!

The next characters of adult collectible dolls in the industry are set to make their debut on the rock scene this spring. Following in the footsteps of the surprise comeback that took the doll world by storm in 2012, the fabulous band members, THE HOLOGRAMS, are ready to make their entrance. KIMBER BENTON with her oh-so-80s acid look pleather pants, AJA LEITH with her electric blue hair and SHANA ELMSFORD with her jammin’ attitude can’t wait to join CLASSIC JEM, RIO PACHECO, JERRICA BENTON and SYNERGY in their adventures!

Each one of the HOLOGRAMS comes dressed in an interpretation of her unique original signature look and fun accessories. Inspired from various sources (including the original animated series and artwork), fans will be delighted by the familiar yet updated, ultra-detailed signature costumes and musical instruments included with each doll. From the individual strings and moving distortion arms on the guitars to the removable amp chords and shoulder strap on KIMBER BENTON, the newly redesigned 80s keytar, no small detail was overlooked in the creation of these fan-favorite characters.

THE HOLOGRAMS are the only ones to know the true identity of JEM/JERRICA and are an integral part to the JEM AND THE HOLOGRAMS storyline. For this reason, it was especially important for us to portray them in a totally cool way! We are beyond proud of the way these collector dolls turned out and are excited to share them with the fans!” says Alain Tremblay, marketing director of Integrity Toys, Inc. “I think everyone will be amazed when they see them in person. The entire JEM AND THE HOLOGRAMS line has been a real joy to develop; it’s a labor of love for us,” says Vaughn Sawyers, head designer of Integrity Toys, Inc.

KIMBER BENTON, AJA LEITH and SHANA ELMSFORD are set to ship in late March/Early April 2013 and will be available for purchase at a suggested retail price of US$119.00 each via Integrity Toys’ network of authorized dealers (in the US and other countries, see www.integritytoys.com for full dealer listing).
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