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Hasbro's ''STAR SHIMMER'' MY LITTLE PONY Teams Up With The Starlight Starbright Children's Foundation

Girl Power: Jay Cochran - 2004.10.28
Hasbro to Sponsor Free MY LITTLE PONY Movie Screenings for Children of the Starlight Starbright Children's Foundation at Loews Cineplex Theatres in New York, Los Angeles and Chicago


PAWTUCKET, R.I.--(BUSINESS WIRE)--Oct. 27, 2004-- Hasbro's (NYSE:HAS - News) MY LITTLE PONY brand and the Starlight Starbright Children's Foundation are teaming up this fall to help bring smiles, fun and friendship to children nationwide. The program goal is to raise funds to support the organization and provide entertainment to the children of the Starlight Starbright Children's Foundation, a non-profit dedicated to serving seriously ill children and their families.

The program kicks off this month with the introduction of a new MY LITTLE PONY character specifically designed to support the Foundation. The pony, aptly named STAR SHIMMER, will be sold exclusively at all Toys "R" Us stores, with $1 from the sale of each STAR SHIMMER pony benefiting the Starlight Starbright Children's Foundation. A limited number of ponies will be sold, making it a collectible.

Hasbro, a longtime supporter of the Starlight Starbright Children's Foundation, will also bring entertainment to the children of the organization. On Saturday, November 13, Hasbro will invite hundreds of local Starlight Starbright children to enjoy a MY LITTLE PONY-themed morning at Loews theatres in New York City, Chicago and Los Angeles. Attendees will parade down a "pink" carpet and then enjoy face painting, storytelling of MY LITTLE PONY books and a screening of the new MY LITTLE PONY video, "Dancing in the Clouds." The children will also receive a MY LITTLE PONY gift bag, courtesy of Harper Collins and American Greetings.

Hasbro will also distribute 400 MY LITTLE PONY "Dancing in the Clouds" videos to hospitals nationwide that are serviced by the Starlight Starbright Children's Foundation. Children at these hospitals can enjoy the movie either through MY LITTLE PONY viewing parties, which will take place this fall, or through the hospital's video library. To extend the party atmosphere for the children, Hasbro will donate toys to the children in the hospitals where special viewing parties are taking place.

"We are pleased to be able to bring the magical world of MY LITTLE PONY to the children of the Starlight Starbright Children's Foundation," said Karen Davis, vice president of community relations for Hasbro. "These children deserve a day where they can immerse themselves in something magical. Experiencing the fantasy of a MY LITTLE PONY movie will give them a day they will remember."

About the Starlight Starbright Foundation

Starlight Starbright Children's Foundation is an international non-profit organization dedicated to brightening the lives of seriously ill children and their families through innovative programs that empower, educate, entertain, and inspire. Starlight Starbright offers an impressive array of in-hospital, outpatient, school and home-based programs and services that touch the lives of more than 180,000 children and families each month. To learn more about the organization, visit their web site at www.slsb.org.

About MY LITTLE PONY

In 2003, MY LITTLE PONY returned as a highly popular lifestyle brand for little girls, ages three and up. Since last fall, more than eight million ponies have reached the U.S. marketplace and three million MY LITTLE PONY books have been sold. Around the world, fans have been able to make MY LITTLE PONY a part of every aspect of their lives. In addition to the toy line, the Hasbro Properties Group has coordinated a wide array of products, from apparel and storybooks to bedding and bikes that enable little girls to enjoy the magical world of MY LITTLE PONY--where fun and friendship reign. For more information on MY LITTLE PONY, visit www.mylittlepony.com.

About Hasbro and the Hasbro Properties Group

Hasbro (NYSE:HAS - News) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

The Hasbro Properties Group (HPG), Hasbro's intellectual property development arm, translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands beyond the toy and game aisle, creating rich lifestyle experiences.

About Loews Cineplex Entertainment Corporation

Loews Cineplex Entertainment Corporation (www.enjoytheshow.com) is the third largest movie theater chain in the world, with 200 theaters and 2,176 screens worldwide and is privately held by Bain Capital, The Carlyle Group and Spectrum Equity Investors. Loews' maintains operations in the U.S., Mexico, South Korea and Spain. The company operates under the names of Loews Theatres, Cineplex Odeon, Star Theatres and Magic Johnson Theatres in the United States, as well as Cinemex in Mexico, Megabox in South Korea and Yelmo Cineplex in Spain.


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