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Playmates Toys Expands Line Of "Amazing" Products

Girl Power: Jay Cochran - 2005.05.01

Breakthrough Technology Creates The Industry’s Most Realistic And Responsive Toys!

‘Amazing’ Cold Nose Puppies That Truly Respond To Your Love And Care
Without The Puppy Mess

COSTA MESA, CA – In 2005, Playmates Toys will introduce its most Amazing toys yet, expanding on the classic Amazing brand that generated $250 million in retail sales in the late 1990s. Playmates Toys’ Amazing brand revolutionized the doll category in 1998 with the debut of Amazing Amy, the world’s first truly interactive large doll. Combining traditional mothering and nurturing play patterns with break-through object recognition technology, Amazing Amy offered the most technologically-advanced, interactive doll play available. Amazing Amy was followed by the best-selling Amazing Ally and Amazing Maddie in 1999, Amazing Babies in 2000 and Amazing Ashley in 2001.

The Amazing brand dominated the large doll category for four consecutive years. Using the most advanced technology, the Amazing brand continues to grow and expand with exciting new features and personalities. The new 2005 offerings incorporate the very latest in technology and follow in the Amazing brand’s tradition of creating innovative, hyper-realistic and highly interactive play experiences for the child.

Capitalizing on new advanced technology, the next generation of Amazing toys will include Amazing Pets Cold Nose Puppies, a new category under the Amazing brand that will bring magic and amazing realism to the plush category and raise plush to a whole new level of interactive play.

Only you can give Amazing Pets Cold Nose Puppies the care and love they deserve! With Interactive So Real Technology, Amazing Cold Nose Puppies actually respond to you. By rubbing their bellies and patting their heads, Amazing Cold Nose Puppies get happier by barking louder and louder, and wagging their tails faster and faster. The more you love them, the happier they get! And like all real, happy puppies, Amazing Cold Nose Puppies actually get a cold wet nose and reward you with a real-feel puppy kiss! These loveable Amazing Puppies will be available in four adorable breeds – Cocker Spaniel, Beagle, Yorkshire Terrier and Golden Retriever.

“The Amazing Pets Cold Nose Puppies really live up to their name! They are a first-of-its-kind plush puppy using the Amazing technology developed by Playmates,” said Lori Farbanish, Vice President Marketing Licensed Girls Toys, for Playmates Toys. “The interactive nature of this toy makes it unique in the marketplace and we anticipate that both children and adults will find them irresistible.”

Playmates will support the launch of Amazing Pets Cold Nose Puppy with a multi-million dollar public relations, media and promotional campaign starting in Fall 2005. Amazing Pets Cold Nose Puppy will retail for $34.99.

About Playmates Toys
With more than thirty-five years of experience, Playmates Toys, Inc., is among the most well respected and innovative marketing and distribution companies in the global toy industry. Playmates has a proven history in the creation of profitable, long-term brand franchises.

Among the company’s best-known proprietary brands are the unique water-filled “Water Babies®” dolls that have sold more than 15 million units, “Speedeez™” micro vehicles and play sets and the “Amazing” brand of interactive dolls and plush toys. Core licensed character and entertainment brands include Disney® Princesses and classic characters, Universal Studios’/Peter Jackson’s “King Kong,” Nickelodeon’s “everGirl,” Breakthrough Entertainment’s production of the Cartoon Network’s television series “Atomic Betty” and Mirage Studios’ “Teenage Mutant Ninja Turtles.” From its offices in Hong Kong, China and the United States, Playmates designs, develops, markets and distributes its products in over sixty countries worldwide. Playmates Toys, Inc., is a division of Playmates Holdings Limited, a Hong Kong-based company whose stock is traded on the Hong Kong Stock Exchange.

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