All-New Products Featuring TMNT Sleek New CG Look From The Film Arrive On Shelves In Spring 2007
: Jay Cochran - 2006.10.30
In celebration of the highly-anticipated theatrical premiere of TMNT, the first-ever CG-animated film based on the phenomenally popular Teenage Mutant Ninja Turtles debuting March 30, 2007, Playmates Toys will launch a fresh, new extensive lineup of toys featuring a brand new ‘CG look’ straight from the movie. From highly detailed, articulated figures and talking Turtles, to vehicles, playsets and role play toys, Playmates Toys recreates the action, adventure, and humor of the feature film.
Arriving on store shelves January 2007, the first wave of the new TMNT toys will include: a new 6” scale of fully articulated action figures and accessories; brand new ‘Street Grindin’ running figures with stylized skateboards; four Turtle vs. General two-packs; 11-inch ‘Big Mouth’ talking Turtles spouting phrases from the film; the Nightwatcher Stunt Cycle, which includes the Nightwatcher figure and accessories, as well as the foursome’s far-out Cowabunga Carl Party Van featuring rapid-fire pizza launching action and room for all 4 Turtles; and the Monster Action Tower Playset featuring a spring-loaded rotating crane, working elevator, trap floors and an included monster figure. A seven-piece Action Gear role play set completes the line featuring each Turtle’s signature weapon, bandana mask and more.
Look for even more original and outrageously cool Turtle products on store shelves in the Fall of 2007 including: eight new 6” action figures featuring new Turtles, villains, and monsters; unique Power Assault feature figures with ripcord activation for fast rollin’ action; three character-themed Movie Bikes with figures; a brand new Deluxe Nightwatcher Gear role play that brings the infamous character from the film to life with electronic words and sounds and the tri-level Secret Sewer Lair Playset with sewer slide, elevator, booby traps and more!
“We are thrilled to be able to extend the movie experience for Turtle fans with a full line-up of all-new toys based on the feature film,” said Michael Rinzler, Vice President of Marketing at Playmates Toys. “The tremendous past success of our product line is a testament to the enduring popularity of the Teenage Mutant Ninja Turtles and we look forward to the increased awareness and exposure that the new TMNT 3-D CGI movie will generate for the property.”
Since their re-introduction in 2003, Teenage Mutant Ninja Turtles have sold more than
25 million action figures, reaching a whole new generation of ninja turtle-loving fans. In addition to Playmates’ product line being released in conjunction with the new theatrical film, the company also has an extensive lineup of toys in support of Teenage Mutant Ninja Turtles
“Fast Forward” television series which debuted on 4Kids TV last summer. New toys for Spring 2007 include four new Spy-themed turtles, Auto Attack figures with mega-weapons that flip out from behind when you squeeze their legs together and an ultra-cool Turtle Gauntlet Blaster with rapid-fire shooting disc action and character sounds.
4Kids Entertainment handles exclusive worldwide merchandising rights while The Mirage Group, who owns the Teenage Mutant Ninja Turtles property, has licensed the film’s animation rights to Imagi Animation Studios. Playmates Toys has long been the master toy licensee for the Teenage Mutant Ninja Turtles brand.
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