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Playmates Toys Announces Details About New Michael Jackson Collectibles

Playmates: Jay Cochran - 2010.07.14
The first product details are being revealed from Playmates Toys who earlier this year signed a deal with Bravado, the world's leading global music merchandising company, to create collectibles based on the most successful entertainer of all time, Michael Jackson.

“We are delighted to expand our successful line of Michael Jackson collectible memorabilia by working with the innovative team at Playmates Toys,” stated Tom Bennett, Chief Executive Officer of Bravado. “This new line truly celebrates Michael’s unmistakable style and irreplaceable talent. Bringing in Playmates as a licensee only further cements Michael’s retail visibility and helps commemorate and preserve the legacy that is Michael Jackson.”

Michael’s incomparable style comes to life as Playmates rolls out the unique new 10” scale collectible which captures his likeness and the incredible fashions which have become legendary. The first 10” style will be Billie Jean which captures the bold and flashy outfit worn in the short film. The second 10” collectible is Thriller featuring the iconic red with black trim outfit from the most famous short film of all time. These two styles will launch in Fall 2010 followed by additional styles shortly after. The Michael Jackson Billie Jean and Thriller collectibles will be on display at the Diamond Comics booth #2401 at San Diego Comic Con for the duration of the show.

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