Ultimate Action Figure News and Reviews Source for DC Comics, GI Joe, Marvel, MOTU, Star Wars, Transformers and All Your Favorite Classic Toys Every Day

ALL SDCC 2014 DC Comics GI Joe Marvel MOTU Star Wars Transformers Customs Reviews Buy / Sell Forums
 
facebook twitter RSS
 
Hot Wheels Announces Partnership with the IndyCar Series, Indianapolis 500
Hot Wheels: Jay Cochran - 2009.04.03
Mattel, Inc. and the Indy Racing League, the sanctioning body for the IndyCar Series, announced an exclusive four-year licensing partnership that will bring racing fans authentic Hot Wheels product featuring IndyCar Series drivers and teams, the greatest race course in the world, the Indianapolis Motor Speedway, and the world's largest single-day sporting event, the Indianapolis 500.

The exclusive licensed product line will include highly detailed 1:64- and 1:24-scale Hot Wheels IndyCar Series assortment die-cast cars – showcasing many of the drivers and teams of the IndyCar Series ($4.99 and $24.99, respectively); kid-powered 1:12-scale Hot Wheels IndyCar Series Big Sounds cars with real racing sounds ($29.99); and the IndyCar Series 1:16-scale Tyco R/C ($29.99). Product will be available at major retailers nationwide starting this month, trackside at all IndyCar Series races and online at indycar.com.

"Speed, power and performance is at the core of the Hot Wheels heritage, which aligns perfectly with the on-track excitement the IndyCar Series brings to racing fans,” said Tim Kilpin, GM for Girls, Boys & Games, Mattel. "Our partnership with the Indianapolis Motor Speedway and the IndyCar Series, including drivers and teams, allows us to connect Hot Wheels fans of all ages with a real-world racing experience.”

2009 begins the “Centennial Era” at the Indianapolis Motor Speedway, a three-year celebration marking the 100th anniversary of the Speedway in 2009 and the 100th anniversary of the Indianapolis 500 in 2011.

“As we enter a significant period in the history of the Indianapolis Motor Speedway, it is appropriate that two American icons have joined forces,” said Joie Chitwood, IMS president and COO. “We are excited to bring the rich history and heritage of the Brickyard and the excitement of IndyCar racing to millions of Hot Wheels collectors worldwide.”

The IndyCar Series season kicks off April 5 in St. Petersburg, Fla.

"We couldn't be happier with our new partnership with Mattel's Hot Wheels brand," said Terry Angstadt, president, commercial division for the Indy Racing League. "This is a wonderful opportunity for the IndyCar Series and its drivers and teams to have a major retail presence in front of consumers of all ages."


Find it @  Big Bad Toy Store - Ebay

Comments

blog comments powered by Disqus




MORE Hot Wheels NEWS & UPDATES

12:39 PM - 2014.05.30
08:36 AM - 2012.06.12
07:49 AM - 2011.09.08
09:20 AM - 2011.08.09
08:18 PM - 2010.07.09
10:51 PM - 2010.02.07
07:32 AM - 2009.06.01
11:21 AM - 2009.04.03
12:58 PM - 2008.05.20
01:21 PM - 2008.04.22


- ADVERTISE HERE -


Tfieds.com - Buy, sell and trade toys, comics and games



ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Comics
Classifieds
Entertainment
Reset Nation
 
Marvel
Podcasts
Star Wars
Transformers
Links
Support
This site and content are copyright © 2014 Entertainment News International - All other rights revert to their lawful owners
This website is provided for the general public as an information and entertainment resource. If you feel this site has infringed on your legal rights, please contact us