Marvel is running a poll on their website asking for collectors to vote on which character they want to see made into an exclusive 3.75" Marvel Universe figure from Hasbro, much in the same way they released the Nick Fury figure last year. You had to subscribe to Marvel's digital comic subscription service in order to get that one.
Though many collectors have voiced a real dislike to exclusives like these, it should be noted all of these choice would likely be repaints or simple retooled figures.
The winning figure will be unveiled at this year’s New York Comic Con (October 8-10) and be made available exclusively to fans signing up for a monthly subscription to Marvel Digital Comics Unlimited (see www.marvel.com/digitalcomics to sign up now!).