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Mattel "Ask Matty" Q&A For October 1st
Mattel: Jay Cochran - 2011.10.01
TNI: Will we start seeing DC figures based on the new DC 52 designed costumes from Mattel this year?

Mattel: In the DC Universe line at retail we plan to life figures from several different types of DC entertainment, including the new comics.


TNI: You showed off the MOTU mini figures at SDCC. Has there been any decision on whether you will be moving forward to release those at some point in the near or not so near future?

Mattel: The soonest you might see these is 2013 or 2014. Their has clearly been a lot of interest but our 2012 line is already locked in!


TNI: Now that Mattel is working with Dark Horse Comics on the 3 MOTU mini-comics announced at SDCC, does this open the door to possibly seeing some kind of regular comic books series or even a full-size comic limited series from Dark Horse down the road?

Mattel: No. This was a one time deal due to a financial grant from Mattel design for the 30th. We do not have plans for an ongoing series at this time. (as cool as that would be!)


TNI: We have seen Mattel representatives use the term “Cherry Pickers” to describe those consumers who would rather pick and choose figures they want to buy as opposed to being locked into a subscription service making them buy figures they might not necessarily want. This term seems to carry an almost derogatory connotation to it towards those not willing to go the subscription route, and though we can certainly understand from Mattel’s standpoint why they would rather see people subscribe, do you really think using such terms as “Cherry Pickers” is a good PR move or one that is going to foster good relations with your customer base?

Mattel: We picked up this term from fan site message boards. It is a term fans use, not one Mattel made up. How about we call them "day of purchasers"?


TNI: The new ThunderCats and Voltron animated series seem to be getting good reviews and being received well by viewers. If these properties continue to be successful, does that open the door for possibly seeing a new MOTU cartoon returning to the airwaves?

Mattel: We are always looking into new entertainment forms for our core brands but nothing to announce at this time.


Due to NYCC this month their will not be a Mattel Q&A on the 15th of this month but look for another round to resume starting on November 1st.


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