Ultimate Action Figure News and Reviews Source for DC Comics, GI Joe, Marvel, MOTU, Star Wars, Transformers and All Your Favorite Classic Toys Every Day

ALL SDCC 2017 DC Comics GI Joe Marvel MOTU Star Wars Transformers Customs Reviews Buy / Sell Forums
 
facebook twitter pintrest Tumblr RSS
 

Barbie Brand Reveals Most Diverse Ken Lineup To Date

Mattel: Jay Cochran - 2017.06.20
Today Barbie announced the expansion of its Fashionistas line with 15 new and diverse Ken dolls, featuring three body types slim, broad and original and a variety of skin tones, eye colors, hairstyles and modern fashion looks. The new Ken dolls join an expanded Barbie Fashionistas line, making it the most diverse fashion doll line in the marketplace.

In 2016, Barbie introduced three new Barbie body types tall, curvy and petite along with new skin tones, eye colors, hairstyles and countless on-trend fashions and accessories. The Barbie brand has always reflected the times, so modernizing Ken is the next step in the brand's evolution to offer more diverse products.

"By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation," said Lisa McKnight, Senior Vice President and General Manager, Barbie. "Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie's world."

The line includes 15 new Ken dolls with three body types, seven skin tones, eight hair colors, nine hairstyles and modernized fashions, ranging from casual business attire to athletic wear. The brand is also introducing 25 additional diverse Barbie dolls. These dolls join the 100+ diverse looks launched in the Barbie Fashionistas line in the last three years.

The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally and was named "Doll of the Year" at the Toy Industry Association's Annual T.O.T.Y. Awards. Diversity continues to roll out across brand content, marketing and product, including the Fantasy, Entertainment and Careers segments.

The new Fashionistas launch at retailers nationwide.

Images




Find it @  Big Bad Toy Store - Ebay




MORE Mattel NEWS & UPDATES

ABC And Mattel Announce New Series 'The Toy Box;' Amateur Toy Inventors Compete

ABC And Mattel Announce New Series 'The Toy Box;' Amateur Toy Inventors Compete

ABC And Mattel Announce New Series 'The Toy Box;' Amateur Toy Inventors Compete

Max Steel - Domestic Trailer

Max Steel - Domestic Trailer

Max Steel - Domestic Trailer

Max Steel - International Trailer

Max Steel - International Trailer

Max Steel - International Trailer












ENI
About
Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Sites
Action Figures
Entertainment
Marvel
 
Podcasts
Star Wars
Transformers
Links
Support
© 2017 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].