Jada Toy's Hot Chub City Porperty Launches "i-PLAYZ" For Holiday '06

Chub City, one of the nation’s hottest-selling toy lines, introduces what is expected to be THE gift item for Holiday ’06, i-Playaz interactive players. Featuring sophisticated electronics and well coordinated movements, the Chub City i-Playaz connects to your CD or MP3 Player and dance to the rhythm of your favorite music.

Available in either a VW Beetle or Chub City Character, the i-Playaz will be available in late November at retailers nationwide including K-Mart and Fry’s stores as well as Target.com with a suggested retail price ranging from $24.99 to $29.99. Key features include:


CHUB CITY i-Playaz

· Connect your CD or MP3 player

· Built-in hip hop sounds

· Built in speakers

· Multicolored lights interact with music for the ultimate entertainment experience

· Audio output for additional speakers

Special to Character Model:

· Scratch buttons that allow you to mix your own jams

· Dances and moves to the rhythm of your favorite MP3 music


Special to VW Beetle Model:

· Moves up, down and side to side with your favorite MP3 music


Where to buy: K-Mart, Fry’s, and Target.com


“The Chub City i-Playaz is another unique approach to the market from Jada Toys,” said Jada Sr. VP Bill Simons. “Once your MP3 or iPod is plugged in they respond to the music with creative and well coordinated movements. The sound quality is also a significant upgrade to what has been available in this market segment.” Brainchild of leading die-cast and radio control manufacturer Jada Toys, Chub City was launched in July of 2005 to great fanfare and is currently supported by Wal-Mart, Toys R Us, Target , Kmart, and Kay Bee Toys, among others, and is on 11,000 shelves globally.