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Ayrton Senna Fine Art Statue Worldwide Release
Kotobukiya: Jay Cochran - 2009.04.20
Plastic model kit, figure, and hobby-related product manufacturer and vendor Kotobukiya CO., LTD. announces the release of the legendary Formula One racer "Ayrton Senna," a three-time World Grand Champion under the supervision of the Ayrton Senna Foundation. To commemorate his 15th death anniversary, Kotobukiya CO., LTD. is celebrating his legacy by introducing a 3-D sculpture--the finest statue of him to date. This will be the first time for Kotobukiya to release a statue from the sports genre.
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About Ayrton Senna FINE ART STATUE
œ A collectible statue of the legendary Brazilian driver, "Ayrton Senna," who captured the hearts of Formula One worldwide fans between 1988-1994.

œ A product concept that aims to brings back memorial scenes through 3-D sculptures: his Truman years when he begin driving as a Formula One racer, his almighty McLaren days, and his Williams Renault days in 1994 when he truly became a legend.

œ The Senna Ayrton Foundation and Kotobukiya will be donating a portion of the revenue to poverty-fighting and child education charities.

œ Kotobukiya plans to release a minimum of one statue and one mini-figure on an annual basis.

œ The second series which will commemorate the 50th Anniversary since his birth, and will be released in March of 2010.
Product Specification

œ Series 1 takes the famous scene from the 1993 Japan Grand Prix at Suzuka Circuit, @@@@@where Ayrton is answering to the praise of his fans, a deeply memorable event for enthusiasts.

œ Stands over 30cm tall (1/6 scale), and uses cold cast as the definitive material, allowing the sculptor to recapture the motif in hyper-detailed accuracy.

œ Sennafs sign is printed on the base and package, creating a premium official look.

œ An "Official Ayrton Senna Foundation Proof of Authenticity Card" with hologram (teas scribosⓇ - Germany) serial numbering and hologram sticker with the same serial number is included in each package to add value for high-end collectors.

œ The item will be officially announced at the Brazilian Toy Fair in April 2009. It will initially be released in Senna's home country of Brazil in July of 2009, and will be exclusively limited to 2500 pieces worldwide.


About Ayrton Senna Foundation

Summary of History: Founded in November of 1994 at Ayrton Senna's bequest. Portrait rights and brand are licensed out by the foundation. The foundation is directed by Ayrton's sister Viviane, donates revenue to charitable causes, and has helped over 8 million children since it's inception.


1. Goal of Foundation

Saving Street Children. To shield street children from gang influence, the foundation aims to provide job training and sports training through which the children may develop a sense of pride and dignity.


2. Main Description of Business
œ Foundation and management of soup factories, and the creation of Computer Skill Job Training programs.

œ The foundation supports youth who have committed crimes by helping them get back into the society through the activities such as: production of cabinets, leather furniture, and giving financial aid to automobile mechanic factories.

Reference - Ayrton Senna Foundation Official Website
http://senna.globo.com/institutoayrtonsenna/ingles/home.asp?r=t
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