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Hasbro Brings Micronauts Back
Hasbro: Jay Cochran - 2009.11.05
During Hasbro's 2009 Fall Investor Day Event held today at their headquarters in Pawtucket, Rhode Island, they announced the re-introduction of the classic toy line Micronauts originally created by Japan company Takara in 1974 under the name Microman and later launched in the United States in 1976 and backed by a Marvel Comics comic book series in 1979. As many know, Takara is the same company that originally invented the Transformers line and continues to work with Hasbro today. No specifics were given by Hasbro's Brian Chapman (VP if Hasbro's Global Designs) about what we can expect from the Micronauts brand other than that we can expect Hasbro to revise, reinvent and re-ignite the brand so it is exciting for fans old and new alike. There also was some indication that a television series and/or major motion picture could be in the works for this brand.





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