It would seem another brand from the 80's is back from the dead. This time it's Jem and the Holograms.
Turns out these are just vintage toys being used to promote the upcoming DVD and the airing of episodes on the HUB. Though there may also be some testing of waters going on here for a possible new toy line.
Loads of news and updates for Transformers at New York Comic Con can be found on our ENI sister site, Tformers.com. Get the scoop on all the Transformers Dark of the Moon, Prime, Fall of Cybertron, Kre-O and more in the convention center now listed at Tformers.com