EMiA, or Extended MSiA, are an expansion of the "second version" MSiA series. MSiA
stands for Mobile Suit in Action, a line of affordable Gundam toys from Bandai.
Second version MSiA had better articulation than the first release, and Bandai
appears to be again improving on the format, this time with a focus on paint
and poseability.

Extended MSiA Mk II

Extended MSiA Gouf

Expect this line to focus on Zeta Gundam, to coincide with the Zeta Gundam
trilogy coming out next year.

Source: Gunota Headlines