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First 4 Figures - Transformers Battlefield

Transformers: Jay Cochran - 2005.06.03


First 4 Figures: TRANSFORMERS Resin License Announced - Introducing the TRANSFORMERS BATTLEFIELD Concept - April 18, 2005

FOR IMMEDIATE RELEASE

TRANSFORMERS Statues On The Horizon From First 4 Figures
First 4 Figures is proud to announce the creation of 12 inch statues of Transformers under license across Europe from Hasbro Properties Group.

"The TRANSFORMERS brand is a favorite among kids and collectors around the globe and we are very excited to be working with Hasbro," said Alex Davis, Director of First 4 Figures. " We are proud to announce the introduction of the "TRANSFORMERS BATTLEFIELD" concept, an innovative collection of statues that evoke the essence of the Transformers brand. Our flagship TRANSFORMERS BATTLEFIELD range will feature a multitude of VS dioramas. Each one will feature two TRANSFORMERS in a physical brawl. The bases of the dioramas themselves will interlock with the rest of the series' bases to create the ultimate in battle scenes between the major characters from the Autobots and their adversaries the Decepticons."

The statues will be sculpted by the talented "Mad" Alterton and will stand around 10 inches tall, excluding the base.

Product previews will be available from July, with the first in the series launching at retail Q3 2005.

Visit the First 4 Figures' official website, http://www.first4figures.com for more information.

About First 4 Figures

First 4 Figures is a subsidiary of Puzzle Productions. Puzzle Productions manufactures and markets high quality resin figures under the brand name First 4 Figures. Included in its product line up includes famous licenses such as WWE, MAGIC: THE GATHERING, and TRANSFORMERS.

The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.


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